What is an SMS carrier? 


In telecommunications, a carrier is a company that offers the underlying infrastructure necessary for SMS, phone calls, or internet access through cellular data. 

Companies use their native technology-based frameworks, called carrier networks, to provide this service. 

How to pick a carrier for your business

While most businesses have in-house wireless systems, you should also have a carrier-based plan backup. Carrier networks keep your business running smoothly, even when your Wi-Fi is down. 

Here’s how to pick a carrier plan for your business:

  1. Compare carriers: Consider factors your business may prioritize, such as network coverage, pricing, and data speed.
  2. Consider plan features: Prioritize factors like your average data usage and budget and determine whether you require additional features with your plan, like unlimited data.

Ready to use your carrier’s SMS services to boost your brand’s loyalty and improve your marketing strategy? Maximize your SMS marketing efforts with a marketing automation platform like Klaviyo. 

Use Klaviyo’s pre-built templates to create engaging SMS campaigns and drive customer engagement. With Klaviyo AI, you can easily automate segmentation, personalize messages, and optimize campaign and flow performance based on predictive analytics. 

Sign up for Klaviyo to unlock the full potential of your SMS marketing initiatives.

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