Klaviyo vs. Listrak for ecommerce email marketing

Creating more powerful, valuable customer relationships starts by delivering marketing experiences that resonate on an individual level. That’s what Klaviyo does best. By equipping brands to build ultra-personalized experiences across email, mobile, and web marketing, Klaviyo delivers an average ROI of 62x.

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G2Crowd users say Klaviyo delivers more return in less time than Listrak

Star

G2 REVIEW
“The best email marketing software I’ve ever used. It is the best software that I currently use. It allows me to stay connected with my customers and send all my promotions. Our conversions have increased a lot since we started using Klaviyo.”

Star

G2 REVIEW
“Blown away. Within about 5 mins we already knew we wanted to use this system for our email. We love the ease of using an A/B test and how easy it is to set up flows. Excellent product.”

Star

G2 REVIEW
“Perfect software to improve and deepen the automation of e-commerce. What I love about Klaviyo is its ability to improve and deepen e-commerce automation with useful and optimized features for my company.”

Klaviyo helps you grow. Listrak helps you manage lists.

Klaviyo balances the sophistication you need with the ease of use you expect. With best-in-class segmentation, sophisticated automations that are both easy to build and easy to test, and an all-in-one customer profile that can store everything about your customers—Klaviyo is the clear choice for growing your business. Listrak’s own API documentation requires a list identification before gathering any event data which limits your ability to collect additional information about all your customers. Klaviyo is the opposite—all your data is stored directly on a customer profile and is quickly referenced for segmentation. So, while Listrak handcuffs you to your lists, Klaviyo puts data at your fingertips so you can create more personalized messages that generate more revenue.

Automation that works the way you expect.

Klaviyo’s automation is built for marketers who want to craft personalized experiences. The Klaviyo Flow Builder allows you to get started quickly with the basics and then optimize and personalize for every audience. Use filters, splits, and A/B tests to create the perfect customer journey that sends the right message to each individual customer. Build an abandoned cart flow that sends different discounts for different cart values. Send different post-purchase messages to new and returning customers. Each flow is completely customizable to your needs and immediately measurable so you always know how much you’re making and where there’s room to make more.

Automation that works the way you expect.

Klaviyo’s automation is built for marketers who want to craft personalized experiences. The Klaviyo Flow Builder allows you to get started quickly with the basics and then optimize and personalize for every audience. Use filters, splits, and A/B tests to create the perfect customer journey that sends the right message to each individual customer. Build an abandoned cart flow that sends different discounts for different cart values. Send different post-purchase messages to new and returning customers. Each flow is completely customizable to your needs and immediately measurable so you always know how much you’re making and where there’s room to make more.

The best segmentation available. Period.

In order to grow you need marketing that speaks to your customers as individuals. You can create as detailed and targeted an audience you want for any message. With no limits on the number of criteria, you can get as specific as you need. Filter down to as specific as SKU or a radius around a zip code – whatever makes sense for you. You can find every person in a list of hundreds of thousands who bought your flagship product in the past month, has engaged with your emails, and has visited your website in the past two weeks—in seconds.

Measure and test to help you grow your business

It’s all about your growth. Klaviyo lets you measure everything so you always know where there are more revenue opportunities. With analytics everywhere you look, Klaviyo puts the important data in front of you—not tucked behind dashboards and custom reports. So, whether you’re A/B testing your automations or doing a deep dive into your sign up form performance, Klaviyo gives you the information you need right when you need it.

Measure and test to help you grow your business

It’s all about your growth. Klaviyo lets you measure everything so you always know where there are more revenue opportunities. With analytics everywhere you look, Klaviyo puts the important data in front of you—not tucked behind dashboards and custom reports. So, whether you’re A/B testing your automations or doing a deep dive into your sign up form performance, Klaviyo gives you the information you need right when you need it.

Learn everything you need to know about your customers

Klaviyo has an unlimited number of custom properties ready to store information you learn about your customers. Listrak imposes limitations, such as having only 5 custom properties available for learning and storing custom information. Getting around these limits requires creating more data silos—making it more difficult to personalize your marketing. Klaviyo doesn’t impose limits so you can grow as fast as possible.

Ready to try Klaviyo?

At Klaviyo we’re doing things differently. With Listrak you’ll get the same limited, list-drive approach to marketing. Try Klaviyo for free today. Launch a proof of concept, leveraging your store, your products, and your data and see for yourself why the most influential brands use Klaviyo to fuel their growth. Whether you’re looking to launch email, SMS, or both, Klaviyo provides the personalization and growth tools you need for success.

Ready to try Klaviyo?

At Klaviyo we’re doing things differently. With Listrak you’ll get the same limited, list-drive approach to marketing. Try Klaviyo for free today. Launch a proof of concept, leveraging your store, your products, and your data and see for yourself why the most influential brands use Klaviyo to fuel their growth. Whether you’re looking to launch email, SMS, or both, Klaviyo provides the personalization and growth tools you need for success.

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