Data and analytics

Reveal actionable insights with email data and reporting

Take a deeper look at your data. Real-time performance metrics, multichannel attribution, and predictive analytics keep you in the know—and help you stay two steps ahead.

Track email KPIs (and beyond) with built-in reports

Get a custom view of essential real-time data, from opens and unsubscribes to click-through and bounce rates. Then, optimize your strategy with additional insight into:

  • Opens by campaign
  • Sales by city
  • Revenue by month
  • Fulfilled orders by month
  • Opens by campaign
Email conversion metrics in the Klaviyo dashboard

View the latest data from other platforms you rely on

Track and visualize performance with robust reporting tools that show the full picture of every customer. 300+ integrations sync with your ecommerce platform, business software, and more so you can pull in even more data. Individual customer profiles keep it all organized for smart segmentation and personalization.

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Fuel growth with predictive analytics

Plan your next moves with help from powerful predictions about customer behavior. Built-in machine learning forecasts future activity on an individual level, so you can build dynamic segments and personalize high-impact campaigns, including:

  • Churn risk
  • Customer Lifetime Value
  • Expected date of next order
  • Gender prediction
Cross sell email segments created in the Klaviyo platform for eye serum product

Schedule convenient custom reports

Doe Lashes increased repeat purchase rate by 35%

Klaviyo’s analytics are so granular. There’s an entire trail of stuff Klaviyo tells us, which really helps advise on what our next strategy should be.”
Jason Wong, Founder, Doe Lashes
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Optimize your results with advanced capabilities

Behavior-based targeting

Send ultra-relevant campaigns by targeting precise audiences: value shoppers, high-spending holiday shoppers, repeat buyers, and more.

Multichannel analytics

Easily track KPIs to find out what is and isn’t working. Measure email and SMS performance by channel and campaign, and see the impact on lifetime value and revenue.

Omnichannel attribution

Enhance data-driven decision making by tracking Klaviyo campaign performance alongside additional channels like Google, Facebook, and Instagram.

Customer profiles

Fuel precise segmentation and stronger campaigns with a built-in customer data platform (CDP). Individual profiles offer a granular view of customer behavior, preferences, and more.

Personalized benchmarks

Put your performance in context by comparing metrics with data from businesses like yours. Quickly identify which areas leave the biggest opportunities for improvement.

Frequently asked questions about data and reporting

Klaviyo’s data and reporting features are ready to help you tackle many everyday and advanced tasks. Here are just a few examples:

  • Track how much revenue you’re generating with Klaviyo (KAV)
  • Identify your highest-performing channels and tactics
  • Predict future customer behavior based on current data
  • Track how marketing performance changes over time
  • Compare metrics against data from peer businesses
  • Set meaningful goals based on personalized and industry-specific data
  • Identify quick wins and major opportunities to improve marketing performance
  • Create and share personalized reports