Track data in real time
Email KPIs, omnichannel performance, business metrics, customer behavior, and more. Integrate with all your go-to platforms for even more data.
Data and analytics
Reveal actionable insights with email data and reporting
Take a deeper look at your data. Real-time performance metrics, multichannel attribution, and predictive analytics keep you in the know—and help you stay two steps ahead.
Predict future behavior
Built-in predictive analytics forecast individual customer activity and spending. Use those insights to build precise segments, personalized campaigns, and more.
Save serious time
Enhance your workflow with custom reporting templates, flexible scheduling, and personalized benchmarks that show where to focus next.
Track email KPIs (and beyond) with built-in reports
Get a custom view of essential real-time data, from opens and unsubscribes to click-through and bounce rates. Then, optimize your strategy with additional insight into:
- Opens by campaign
- Sales by city
- Revenue by month
- Fulfilled orders by month
- Opens by campaign
View the latest data from other platforms you rely on
Track and visualize performance with robust reporting tools that show the full picture of every customer. 300+ integrations sync with your ecommerce platform, business software, and more so you can pull in even more data. Individual customer profiles keep it all organized for smart segmentation and personalization.
Fuel growth with predictive analytics
Plan your next moves with help from powerful predictions about customer behavior. Built-in machine learning forecasts future activity on an individual level, so you can build dynamic segments and personalize high-impact campaigns, including:
- Churn risk
- Customer Lifetime Value
- Expected date of next order
- Gender prediction
Schedule convenient custom reports
Tailor for each audience
Make it easy for every team or stakeholder to find the most relevant data at a glance.
Build your ideal reports
Use preset or custom templates, complete with intuitive graphs, charts, and branded colors.
Set it and forget it
Get the reports you need on a weekly or monthly cadence, and easily export as a CSV file.
Doe Lashes increased repeat purchase rate by 35%
Klaviyo’s analytics are so granular. There’s an entire trail of stuff Klaviyo tells us, which really helps advise on what our next strategy should be.”
Optimize your results with advanced capabilities
Behavior-based targeting
Send ultra-relevant campaigns by targeting precise audiences: value shoppers, high-spending holiday shoppers, repeat buyers, and more.
Multichannel analytics
Easily track KPIs to find out what is and isn’t working. Measure email and SMS performance by channel and campaign, and see the impact on lifetime value and revenue.
Omnichannel attribution
Enhance data-driven decision making by tracking Klaviyo campaign performance alongside additional channels like Google, Facebook, and Instagram.
Customer profiles
Fuel precise segmentation and stronger campaigns with a built-in customer data platform (CDP). Individual profiles offer a granular view of customer behavior, preferences, and more.
Personalized benchmarks
Put your performance in context by comparing metrics with data from businesses like yours. Quickly identify which areas leave the biggest opportunities for improvement.
Frequently asked questions about data and reporting
Klaviyo’s data and reporting features are ready to help you tackle many everyday and advanced tasks. Here are just a few examples:
- Track how much revenue you’re generating with Klaviyo (KAV)
- Identify your highest-performing channels and tactics
- Predict future customer behavior based on current data
- Track how marketing performance changes over time
- Compare metrics against data from peer businesses
- Set meaningful goals based on personalized and industry-specific data
- Identify quick wins and major opportunities to improve marketing performance
- Create and share personalized reports
