Drive more revenue and save time with email automations

Customize pre-built automations for advanced use cases
Start with Klaviyo’s pre-built email automations, then add your own conditions to reach super specific audiences with automated, highly personalized messages.
Go beyond the one-size-fits-all welcome series. Add a conditional split to your welcome flow to differentiate between a new contact and a returning customer who just signed up. Tailor your email messaging to encourage a first time sale or motivate another purchase.
Klaviyo customers
earned $14.8B
in untapped revenue
from automations
alone

In data gathered January-November 2022
Automate a more profitable customer journey
Implement strategic conditions that support your goals for each phase of the customer experience, then sit back while highly personalized emails launch automatically.

Set up triggers so that emailed receipts include product recommendations based on the customer’s latest purchase, driving sales and increasing your average order value (AOV).

Brava Fabrics: 60% of email revenue comes from automated emails
We were really excited about flows. We only have to do the job once, optimize it, and then it works on its own. This was very appealing, and it works. We get more sales from our automated emails than from other campaigns.”

Frequently asked questions about email automations
In a trigger split, two different paths are created in the automated flow based on characteristics of the trigger.
Trigger splits can be based on metrics like:
- An order being placed
- A product being shipped
- An abandoned cart
- Browser abandonment