Halloween Email Designs We Love

Halloween is only a couple of days away, which means many ecommerce marketers spent this past week sending out Halloween-themed campaigns. Depending on the type of products your store sells, Halloween can be a huge retail opportunity – for those of you in the fashion industry, it probably is. However, even if you’re not selling anything Halloween-related, you can still take advantage of the holiday. Let’s take a look at some great Halloween emails sent by Klaviyo customers:


zooshoo halloween

ZOOSHOO went all-out with their Halloween marketing this year. They covered many different fronts: website, blog, and email marketing. They sent a series of nine email campaigns leading up to Halloween, cleverly displaying different products to match different costume themes. This particular email draws inspiration from Star Wars and Fox’s new horror-comedy TV show, Scream Queens, but some of the others include different pop culture references.

ZOOSHOO manages to stay current and tap into some of this year’s trending costumes – maybe even giving some of their more indecisive customers something to dress up as – but still offers several products to choose from. This campaign also encourages last-minute purchases by offering pretty hefty discounts and, like some of the others we’ll be looking at, creates a sense of urgency by declaring “Last Chance!” at the top of the email.

2. SpiritHoods

Spirithoods halloween

SpiritHoods has unique products that already lend themselves especially well to the Halloween season. So, this fall email isn’t explicitly a “Halloween email,” per se, as much as it is a flash sale email offering free shipping to those who order in the next twenty-four hours. However, it guarantees product delivery before October 31st, which encourages anyone purchasing these products as part of a Halloween costume to act immediately. They create a sense of urgency by putting an expiration date for the offer front-and-center in the email.

3. TopStreetwear.com


TopStreetwear.com deviates pretty significantly from their typical styling in this Halloween-themed email and, like the other companies we’ve looked at, takes advantage of the holiday by offering a sale. While the products themselves don’t have much to do with Halloween (which probably means customers aren’t purchasing anything specifically for Halloween), the pricing discounts are still encourage them to buy. This is the third and final email in the Halloween series, so TopStreetwear.com has hyped this sale over the course of a week.

What We’ve Learned

Around holidays, sales and flash sales are incredibly effective marketing tactics. Even if you’re not selling a product that has anything to do with the holiday, you can still use it as an opportunity to run a sale. As we’ve seen from these campaigns, both wording and email frequency work to create a build-up and sense of urgency. It is also worth noting that the final emails in these Halloween series performed the best in terms of sales, which means customers are truly receptive to this sort of “last chance” pressure.

What did you think of these Halloween campaigns? Which was your favorite? Let us know in the comments.


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