Built for speed and scale: exceed your holiday goals with Klaviyo’s NoSQL database

Profile photo of author Emily Riedy
Emily Riedy
5min read
Platform news
November 3, 2021
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For most businesses, Q4 is filled with anxiety and stress. It’s the last quarter and your final opportunity to set your brand up for success in the months ahead. But if you’re in the retail industry, Q4 is a whole different beast.  

It’s the make-it or break-it quarter. Why? Because the weeks preceding the winter holidays—kicked off with Cyber Weekend—are the single biggest retail opportunity of the year. The revenue you earn during this time may indicate how your business will fare in the coming year and the new shoppers you attract are a chance to strengthen your customer base.  

It’s imperative that you partner with a marketing platform you have total confidence in—where there’s no question that it can handle the volume of messages you send and successfully deliver them to your subscribers’ inboxes and mobile devices.

That’s where Klaviyo shines. The technology behind its platform is uniquely built for the marketing needs of the holiday season—the Super Bowl of retail. You’ve heard about Klaviyo’s NoSQL database during the recent product event. Now learn how this technology can unequivocally support your business during the most important time of the year. 

Choosing the right tech makes all the difference

Holiday spending could reach an all-time high in 2021. The National Retail Foundation forecasts sales could potentially top off at $859B this year, 10.5% over 2020. 

If you want to scoop up your share of the profits, your marketing messages need to be exceptional. They’ll need to encourage your subscribers to spend their shopping dollars with you—not with the thousands of other competing brands.

The way to reach your audience’s heart—wallet—is through highly personalized, relevant messages. And the more you know about your audience—the more data you have—the better you can tailor your marketing emails and texts to meet your subscribers where they are in their buying journey. 

A platform built on a NoSQL database is not only intuitive, but it will help you learn more about your customers than ever before. 

The power of a NoSQL database

A NoSQL database is a non-relational database, which means the way it stores data is more flexible and extensible than a relational database. It can collect, store, and process incredible amounts of data in a matter of milliseconds—which is a huge benefit for marketers who want to understand their audience on a deeper level—and get actionable insights that may translate to smarter decision-making. 

At the peak of this holiday season, it’s projected that Klaviyo’s NoSQL database will seamlessly process and aggregate 6B data points per hour, giving you the ability to send targeted messages to the right segments of your subscribers. 

Armed with a platform that’s as dynamic as your business, you can reliably deliver your marketing messages at scale. 

Gather the data you need to send the messages you want

When someone interacts with your online store—whether they clicked on your email or text, viewed a specific product page five times, added items to their cart but then left your site—the actions they took and the products they were interested in are valuable data points. 

You can use the data you have about your site visitors, subscribers, and customers to communicate with them in a meaningful way. And other platform integrations that you connect to Klaviyo can open the door to an endless amount of communication possibilities. 

Klaviyo’s NoSQL database makes it all happen:

  • Store all of your audience’s data in a single location. Gone are the days where you had to play detective, tracking down various bits of information about your audience from your entire tech infrastructure. Instead, you can quickly see all your profiles—packed full of rich data—in one view. 
  • Use your audience’s actions to shape your messages. That rich data? It can be instrumental in crafting an unrivaled, unique customer experience. If you can optimize your messages to map to your shoppers’ interests and where they are in the buying process, you can boost your revenue and your customer retention. 
  • Deliver your emails and texts with complete certainty. Who wants to cross their fingers and just hope that their message makes it to their subscribers’ inbox or messaging app—especially during the holidays? No one. Klaviyo will get your messages to their designated destination—no matter how many you send.     

Have peace of mind this holiday season 

As you prepare for the busiest, most stressful time of the retail year, your marketing platform should not place limits on what you can achieve. Klaviyo’s NoSQL database will make sure that you have the customer data you need to create memorable messages—and guarantees an infrastructure that can handle any amount of messaging send volume. 

This holiday season, it simply comes down to partnering with a platform that works—and one that can help you grow beyond your goals.   

Want to see this revolutionary engine in action? Check out how Beyond Yoga used Klaviyo’s segmentation features to achieve Cyber Weekend success.

Building emails and texts just got so much easier.
Try Klaviyo today
Emily Riedy
Emily Riedy
Content marketing manager
Emily Riedy is a content marketing manager at Klaviyo where she works to publish content to educate and inspire online businesses owners and email marketers. Owned marketing channels are a means to building a substantial customer base for the long-term, and the content Emily is most passionate about helps business operators create strong business foundations in owned marketing principles. Before Klaviyo, Emily worked at a paid ads agency helping businesses transform their approach to digital advertising. When she's not strategizing marketing content, she is running around the streets of Boston training for whatever race is next up on the docket. She lives in the South End with her 2 year-old basenji Fig and frequents (probably too regularly) the local Spanish tapas spot.