Launching Klaviyo Holiday Mail: Taking advantage of Holiday Traffic

We’re excited to be launching Holiday Mail, a tool to help Ecommerce stores make the most of their holiday website traffic by staying top of mind.

In under an hour and by dropping a single line of code on site, stores can set up a beautiful series of 4 emails that are automatically delivered between now and Christmas to interested visitors.  You can see it up and running on Project Repat (where it will appear after ~10 seconds on site).

Holiday Mail in Action on Project Repat

Many potential customers discover you for the first time during the holidays but it’s also a time when they’re overwhelmed with other messages.  Holiday Mail solves this problem by letting you create a stand-alone series of emails that are automatically delivered between when the customer signs up and a few days before Christmas.

Setting up Holiday Mail should takes less than an hour and just 4 steps:

  1. Tell us basic info about your store and upload your logo
  2. Decide what type of email sign-up you want, colors, and if you only want it to show on certain pages
  3. Add one line of code to your website
  4. Customize the 4 emails starting from our Gift Guide, Special Offer and Product Highlight emails

Project Repats Holiday Email Template

What makes Holiday Mail special is that nearly everything is automated and controlled from the app – no need for code, designers, etc. We handle creating the email sign-up, building templates to start with, and automatically pushing out he emails.

Holiday Mail doesn’t necessarily replace your holiday newsletters, but instead is one more way to pull in more of your site visitors.  Because visitors are only committing to 4 emails over the period they are most likely to make a purchase, it’s an easier way to initially engage with a store.

Email Results on Opens and Clicks

Holiday Mail is completely free for the first 500 subscribers (and only 10 cents per person after that if you want keep going – no need to enter a credit card upfront).

Sign-up now and get started!


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