6 resources to grow, organize and clean your master list

Living room with lined up and organized shelves to denote email cleaning

Your master list— it’s likely the epicenter for your email marketing strategy and a critical component of the revenue you generate from online sales. After all, the average ecommerce store attributes 27% of total revenue to email. That’s a lot of dog food!

Are you giving your crown jewel (master list) the best care to make sure it grows, stays organized, and clean? I’ve rounded up our six top resources to help tackle this important task.

Growing and organizing your master list

list cleaning

3 Steps to Organize Your Email List

Looking to tidy up your list? In this post, we take a look at how you can organize your list with list cleaning, removing suppressed subscribers from your segments, and organizing your list and segments with folders.

4 Master List Do’s and Don’ts

Thinking of sending marketing emails, like newsletters, to contacts who have not subscribed to receive these types of emails? Don’t!

Have you considered having all of your subscription methods lead to one segment? Do!

In this post, we will take a look at the major do’s and don’ts for your master list.

How to Build Your Email List

Do you know the difference between embedded signups, pop-ups, and fly-outs?

An embedded signup is usually placed in the header or footer of your site, and often only has one field where potential subscribers can input their email addresses. Whereas pop-ups are set to appear on a page after a designated amount of time, or when a website visitor scrolls to a certain area of the page. And fly-outs? They are similar to pop-ups, they will appear on a page after some specified amount of time, or when a site visitor scrolls to a specific point on a page.

In this post, we will show you how you can grow your list the right way with different signup methods. We’ll also take a look at the age-old question, “double or single opt-in?”

Email list bombing: How to protect your list

Have you heard about list bombing? List bombing refers to the practice of abusing and attacking email list sign-up pages by bombarding them with a large number of new email addresses at the same time. On your end, it looks like a dramatic increase in signups, when really it’s a cyber attack. It’s pretty darn terrible.

In this post, Ott covers the in’s and out’s of list bombing, how to identify if you are, and how to protect your list.

Cleaning your list

list cleaning turtle

How to Clean Your Newsletter List (Infographic)

More of a visual learner? This handy infographic is a glanceable piece on how to clean your list to improve email deliverability. It goes over how to identify unengaged contacts, contacts that have hard bounced, removing suppressed contacts, and how to give your subscribers a choice when it comes to hearing from your brand.

Do Your Recipients Hate You? The Essential Guide to Email Newsletter List Cleaning

Did you know that the average email newsletter has an open rate of ~20%? That’s pretty dreadful. Often the cause of poor open rates is related to having an unclean newsletter list.

In this post, we dive into the five reasons list cleaning matters, segments we recommend, how to clean your list, and what to do when email addresses go bad.

Other Resources

Looking to level up other parts of your email marketing strategy? Check out these resources:

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