5 Ways Customers Can Subscribe to Your Email List
Growing your email list is crucial to expanding your brand’s reach and increasing revenue for your company. So, it’s important that you make it as simple as possible for new subscribers to be added to your list. These five signup methods will ensure that you’re reaching as many people as possible.
1. Embedded Footer or Header Signup
Your company’s website should have an embedded signup area in its header, footer, or both. Potential subscribers will naturally look for a signup box at either the top or bottom of the page, so this will facilitate the signup process for all those who wish to subscribe.
2. Modal or Fly-Out
Modal, also called popup, and fly-out signup areas are a more proactive method of getting people to subscribe to your newsletter list. Modal signups are the more aggressive of the two, since they appear in the center of the page and force web visitors to either sign up or actively exit the modal form. Fly-outs are more discreet, and typically appear in the lower left corner of a webpage.
Both modal and fly-out signup forms can be triggered by a certain action. There are three common actions that can trigger these signup forms:
- Exit intent — a modal or fly-out signup form will prompt a website visitor to subscribe to your email list when a he or she attempts to navigate away from a particular page
- Amount of time on page — a modal or fly-out signup form will be triggered when someone is on a webpage for X amount of time
- Scroll — a modal or fly-out signup form will be triggered when someone scrolls to a particular point on a webpage (i.e. halfway down)
3. Checkout Page
When a customer is ready to make a purchase, include a checkbox that will automatically sign them up for your email list. You can also create segments based on this information, since signing up for your email list while making a purchase indicates a strong interest in your brand.
4. Social Media
You can also include a signup form in your social media accounts. Facebook’s Pages allow for signup tabs, and Twitter Cards allow Twitter users to sign up for your email list by pre-filling out their contact information based on their Twitter account.
5. In-person or Online Event
You can also collect email addresses at in-person or online events, so long as you have an Excel file or CSV to import into your email service provider. Often, webinars will automatically generate a CSV of all the attendees. While it may seem dated, it’s still common for companies to have new subscribers sign up on paper at in-person events, but it’s straightforward enough to transcribe this information into a spreadsheet.
Are there any signup methods I missed? Let me know in the comments!