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BFCM + peak season

Warm your sending reputation before peak week

Warm your sending reputation so it survives the peak-week volume spike.

Ashley Ismailovski — Director of Email Marketing, SmartSites
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Check my deliverability signals. Assess whether my sender reputation can handle a big volume spike. Show my current open rates, click rates, bounce rates, spam-complaints, and unsubscribe rates, and flag any warning signs. Then, build a week-by-week ramp plan to warm the list into peak: how to expand from my most-engaged segment outward, target sending volumes per week, which disengaged segments to exclude until after BFCM, and the reputation metrics I should watch each week to know I'm on track.
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