Unlock the power of customer profiles with Klaviyo
Using Klaviyo’s customer relationship management (CRM) functionality and customer data platform (CDP), you can gain a comprehensive understanding of your customers’ behaviour and preferences. Easily view their purchase history, email engagement, and website activity all in one place.
See the past
Easily see every communication and action a customer has had with your store, so you know you’re sending the right messages at the right time.
Know their future
Find predictive analytics right in their profile—see when a customer’s next order date will be, or how much they’ll likely spend over time.
Help right now
Profiles help you help your customers quickly and easily by showing you their every message and interaction, from purchases to promo codes.
Spreadsheets have their place, but profiles win out when it comes to quickly and easily finding a specific customer’s information.
Profiles allow you to easily see the customer information you have available, making it simple to spot new opportunities for engagement.
Built for scalability
We know the info you’re craving—that’s why we show you everything from the segments and lists a customer is a part of to the integrations used to get their data. But that’s not all. A customer’s profile includes:
- Total revenue
- Number of orders
- Location, time zone, and first active date
- Channels (email, SMS)
- Predictive analytics
- Purchases and engagements
- Coupon codes
Limitless customer info
A customer’s information is collected from a signup form or an interaction with your brand and automatically added to their profile. Profiles start with some data fields baked in, like first name or email, but you can also add as many custom data fields as you’d like, such as if a customer owns a dog or a cat.
But the best part—you can then use segmentation to personalise their messages based on all that data. So if a customer’s profile has them listed as a dog owner, you know to serve them kibble over catnip content.