The AI-first B2C CRM built for you
Klaviyo B2C CRM brings together your marketing, service, and analytics in a single platform. Powered by the Klaviyo Data Platform and Klaviyo AI (K:AI), it’s faster and easier than ever to create personalised, lasting customer relationships.
What is B2C CRM?
Everything you need to build lasting customer relationships
Meet K:AI, AI that does the work
Klaviyo AI
Grow revenue faster with Klaviyo AI: agents, personalisation, and optimisation working together, powered by your data, right where you already work.
Composer
The marketing agent that knows your next move and makes it. It's trained on your customers and past marketing: describe a goal, and it builds and optimises campaigns and automations in minutes, grounded in your data, with nothing going live until you approve it.
Customer Agent
Solve customer problems and sell 24/7, across chat, SMS, email, and WhatsApp. It answers questions, resolves issues, and recommends products, grounded in the same profile that powers your marketing. Brands have resolved up to 86% of conversations within 90 days.
Personalisation that scales
Machine learning and Klaviyo AI runs 40+ built-in tools that predict consumer behaviour and decide the right message, timing, channel, offer and content recommendations for every customer, grounded in real behaviour. Brands see a 23% average lift in campaign revenue.
Klaviyo Marketing
Composer, your marketing agent
Composer understands your data's structure, your brand's taste, and what's converting right now, wherever your team works. Built on 14+ years of marketing intelligence and billions of consumer interactions, it creates and improves on-brand campaigns and automations across every channel, in your voice.
Connected omnichannel experiences
Create omnichannel campaigns and automated flows across email, web, SMS, WhatsApp, mobile push, and reviews, all measured together. Email and SMS together drive 20% higher revenue per recipient.
AI-powered optimisation
AI decides send time, next best product, and audience for every send, grounded in your customer data. Predictive personalisation lifts campaign revenue by 23% on average.
Data-powered personalisation
Push your customer data further with the Klaviyo Data Platform: one real-time profile per customer, fed by 350+ integrations, so segmentation and personalisation stay precise as you grow.
Klaviyo Service
Your always-on AI agent that knows your customer
Customer Agent answers questions, recommends products, and resolves issues around the clock, across chat, SMS, email, and WhatsApp. It starts from the full customer view, and has driven a 100% increase in product recommendation queries resolved.
Empower your team
Klaviyo Helpdesk puts the full customer story and AI tools in your team's hands, cutting average ticket resolution time by up to 75%.
Marketing and service, together
One shared customer view means marketing and service get smarter with every interaction. "Centralising our data in one CRM lets us have real conversations, not one-size-fits-all answers," says James Thorngren, director of marketing at Naked Wardrobe.
Klaviyo Analytics
Keep an eye on performance
With pre-built and custom reports and dashboards, it’s easy to spot where to improve or where to double down.
Predict and personalise at scale
Create smarter segments with RFM analysis, and gain purchase insights for timely personalised product recommendations.
Know what’s working across all channels
From first click to repeat purchase, track attribution for every interaction across channels, segments, and seasons—so you always know what’s driving results.
Turn insights into action
With industry benchmarks, funnel analysis, and recommendations, know where to focus your efforts to iterate and improve.
Klaviyo Data Platform
Unified customer profiles
Capture every interaction across marketing and service channels to build complete customer profiles for ever more precise segmentation and personalisation.
Instant activation, endless opportunities
Always be winning with marketer-friendly insights you can act on in real-time—no technical expertise required.
Enrich your data with AI
Klaviyo AI provides insights that help you focus your efforts, from predicting churn and order dates to forecasting spending habits.
Put your data to work, faster
Create segments that update in real time, connect your data across your tech stack with pre-built integrations, and sync segments with paid ads audiences to enhance your ad campaigns.
WhatsApp, now in Klaviyo
The #1 global messaging app is now on the Klaviyo platform. Drive faster growth with more personalised, interactive marketing and support conversations, powered by all your data.
What’s New
Check out the latest and greatest AI-powered features to help you grow smarter and faster across Klaviyo B2C CRM.
350+ integrations and APIs
Easily connect Klaviyo B2C CRM with your entire tech stack— including platforms for ecommerce, shipping, loyalty, advertising, and more—using out-of-the-box integrations and flexible APIs.
The B2C CRM for relationship-driven brands
Dermalogica earns 67% Klaviyo-attributed revenue with email and SMS
DKNY receive 30% Klaviyo-attributed value from flows
Learn more about B2C CRM
What is B2C CRM?
Discover the difference between a CRM for B2C and B2B.
The benefits of an ecommerce CRM
Learn why ecommerce brands should use a CRM.
The definition of a CRM
Learn what a CRM is with our marketing glossary.
B2C CRM FAQs
A B2C CRM, or business-to-consumer customer relationship management system, is software designed to help businesses manage their interactions with individual customers.