Klaviyo powers Wild to 40% YoY growth in revenue from automated flows
40%
YoY growth in Klaviyo-attributed revenue from automated flows in last 12 months
150+
real-time Klaviyo segments
93x
global ROI in last 12 months
Wild set out to tackle plastic waste with meticulously designed, refillable deodorants and sustainable self‑care. Founded in April 2020, the brand quickly built a passionate community around its product design, scents made from natural origin ingredients and eco-friendly mission.
Wild now sells across Europe, the US and Australia.
To power rapid growth while deepening customer relationships, Wild turned to Klaviyo from day one.
Learn how Klaviyo kickstarted Wild enabling effective, intelligent flows and smart campaigns
Challenge
Wild needed a platform that would empower them to deliver advanced acquisition and retention strategies across multiple regions.
It had to be flexible enough to scale quickly to match Wild’s ambitious growth plans. In particular, the team required a single system that could unify data from Shopify and other sources such as subscriptions, to enable them to access real-time ecommerce data.
Wild also wanted the ability to segment communications by market, language, and behaviour, in particular delivering timely cross‑sell communications for both subscribers and one‑time purchasers.
The CRM platform had to be simple to operate so that it could be managed by a small team of non-technical employees.
We’ve been with Klaviyo from the start and it has been the engine that has driven the business forward, helping deliver huge growth across all our markets.
Solution
Wild harnessed Klaviyo to consolidate customer data and lifecycle signals from day one. Klaviyo helped them to address several core issues, including segmentation, timing and automation, and scale and speed.
The company set up separate regional accounts and shared the Shopify and customer behaviour data, so the team could tailor language, cadence and objectives. Audiences were built from purchase history, engagement and subscription signals so that every new product launch, refill nudge, or mission update reached the right audience.
Wild also used Klaviyo to deliver a range of always‑on email flows.
Integrated pop‑ups, referrals and subscription data fed Klaviyo continuously, accelerated list growth and enabled rapid campaign cloning and retargeting.
Strategy
Wild has developed a two-pronged strategy. For mature markets like the UK, Wild leans into retention with a strategy based on replenishment timing. In other countries, like the US, the communications are primarily growth-focused.
- Personalised replenishment flows: One of Wild’s top-performing flows is built around replenishment, powered by Klaviyo’s Expected Date of Next Order and K:AI-powered predictive analytics. It consistently ranks among the top three across markets and outperforms standard timed replenishment campaigns.
- Segmented and market specific campaigns: Wild uses Klaviyo to deliver segmented and often market-specific campaigns. These are backed up by smart re‑engagement tactics such as resends to non‑openers to maximise reach without over‑mailing.
- Integrations to power flow triggers: Wild uses several Klaviyo integrations including Recharge, which is used to deliver win back emails. The company also uses the Mention Me integration which feeds first-party referral data into Klaviyo, enabling Wild to identify and segment their most valuable customers, triggering personalised marketing flows.
For 2026, Wild intends to explore Klaviyo’s Flows AI as well as omnichannel features.
Klaviyo lets us scale by market. We can localise messaging, trigger replenishment at exactly the right time and move fast on launches - all from one platform.