Maison Berger Paris generates 46% of ecommerce revenue with Klaviyo
36%
of Klaviyo-attributed revenue from automations over last 12 months
46%
of ecommerce revenue attributed to Klaviyo over last 12 months
30+
live flows
Maison Berger Paris is a heritage French brand best known as the inventor of the iconic Lampe Berger, a patented fragrance diffuser that purifies the air while scenting interiors.
Today, as part of the Emosia group, Maison Berger Paris offers a complete portfolio of fragrance solutions, from reed and electric diffusers to car and fabric care ranges. Its products are available in over 70 countries, both online and via its resellers
To modernise its customer experience and fuel international growth, Maison Berger Paris jettisoned its previous CRM and turned to Klaviyo.
Learn how Maison Berger Paris uses Klaviyo to personalise customer journeys that increase acquisition and retention
Challenge
Maison Berger Paris faced the dual challenge of customer acquisition and retention. The brand needed to scale its database and reach new customers in competitive markets and, at the same time, nurture a highly loyal, engaged customer base.
The company was eager to experiment with Klaviyo features such as advanced segmentation and cross-channel coordination, which they saw as pivotal to their plans for international expansion.
They also required the ability to sync customer data in real time, personalise journeys, and align with the brand’s Shopify platform.
We needed a CRM that would enable us to reach the consumer at the right moment with the right message.
Solution
With their US subsidiary already seeing strong results with Klaviyo, Maison Berger Paris also adopted the platform to unify marketing across regions and institute new intelligent campaigns and flows based on their enhanced data to strengthen both acquisition and retention.
Klaviyo’s seamless Shopify integration enabled real-time syncing of revenue and customer data, allowing for precise segmentation and timely messaging.
Klaviyo has helped Maison Berger Paris grow its subscriber list substantially, too. Customers purchasing in-store can now scan a QR code on product packaging to open a newsletter sign-up form. The information gathered is then automatically integrated into Klaviyo.
The move to Klaviyo has had a sustained impact on the company’s online performance. Over the past 12 months, up to 46% of total ecommerce revenue has been attributed to Klaviyo.
Strategy
Through Klaviyo, Maison Berger Paris has delivered a data-driven, customer-first strategy.
- Ongoing campaigns: Klaviyo's knowledge base, combined with an advanced targeting strategy, enabled the company to successfully manage the year's key periods and achieve excellent results.
- Highly effective campaigns and flows: More than a dozen automated flows (including abandoned cart, welcome, and post-purchase) now complement a consistent monthly newsletter programme.
- Experimentation and optimisation: Thanks to the implementation of various acquisition mechanisms and a series of A/B tests conducted on email subject lines, visuals, and pop-ups, the team was able to isolate the most effective engagement and retention tactics.
- Integrations power cross-channel targeting: Integrations with Shopify, Meta Ads, Google Ads, TikTok, and the company’s own API-based loyalty programme enable fine-grained targeting across channels.
Maison Berger Paris has since rolled out its CRM strategy with Klaviyo across international markets, including the UK, Spain, and Belgium. The brand also leverages Klaviyo's AI-powered features, such as dynamic product feeds, to further enhance the personalisation of its communications. Looking ahead, the brand plans to harness the platform's predictive analytics capabilities to sharpen its customer insights and further optimise its marketing efforts.
Klaviyo is simple to use, but it also lets you go very deep with segmentation and analysis. We now have the KPIs we need to track performance, optimise campaigns, and grow faster.