The Klaviyo Approach
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Klaviyo is recognized as a Leader in the 2025 IDC MarketScape for AI-enabled marketing platforms. See how our AI helps B2C brands grow smarter and faster.
Discover Klaviyo’s new omnichannel attribution feature. Measure the ROI of every marketing channel—from email and SMS to social and ads—to understand the full customer journey and maximize revenue.
Use Klaviyo proprietary data to understand how brands won the largest share of revenue for BFCM 2024––and apply those learnings this year.
Email marketing best practices
Migrating to Klaviyo? Get expert insights on timing, tools, and tips to maximize your impact before Black Friday & Cyber Monday.
Explore Black Friday Cyber Monday email examples from top brands like Beyond Yoga and Twinings. Learn what worked, get expert tips, and see their successful results.
Learn more about the best time to send marketing emails. Pinpoint the optimal time to capture user attention to boost engagement and ROI.
SMS marketing best practices
Inbox filtering, AI summaries, RCS, and link tracking changes are coming. Use Klaviyo to adapt quickly and keep your SMS strategy strong.
“I’m worried we’re going to create friction in the customer journey.” “I’m worried we’re going to get a lot of replies saying it’s spam.” “I’m worried people are going to unsubscribe and it’ll create bad experiences.” These are just a few of the very real concerns marketers have expressed when I’ve suggested SMS marketing. And, […]
Learn how to use conversational SMS features and strategies to enhance customer engagement and boost sales with personalised, automated messaging.
Campaign strategy best practices
Black Friday in Europe. Explore the latest data and growth trends to create successful Black Friday campaigns across the UK, France, Germany, and beyond.
Boost revenue and loyalty with 8 creative Singles’ Day and Double 11 marketing ideas. Learn how Klaviyo helps you personalize, automate, and scale every campaign.
Discover why BFCM is no longer just a sale—it’s a strategic growth opportunity. Explore the top benefits of Black Friday Cyber Monday 2025, from list growth and loyalty to omnichannel engagement and AI-powered personalization.