The Klaviyo Approach

Halloween is great for connecting with customers through email and text message marketing. Browse examples from companies like Tropic Skincare and Minor Figures for ideas.

Get your Black Friday Ecommerce Marketing plan underway with our checklist guide with 10 steps that are spread across 3 phases. See the tactics Klaviyo customers used to succeed and look at a few examples.

Get inspired with these 9 Boxing Day marketing ideas and email examples from real brands. Learn how to segment audiences, personalise campaigns, and drive post-Christmas sales with Klaviyo.

Discover the best email marketing platform for ecommerce in 2026. Compare top tools for data, automation, personalisation, and deliverability.

The best win-back campaign examples to re-engage your lapsed customers and reduce customer churn. Boost retention rates with these best practices and strategies.

The email marketing metrics you need to track and top tips for improving each, to deliver consistent and demonstrable improvements for your business

Looking for the best SMS marketing tools? Discover the top 3 platforms for 2026 and learn how to choose the right one for segmentation, automation, and two-way messaging.

Discover the key customer segments you should target for SMS to drive conversions.

Inform your SMS marketing strategy. Learn how over 5,000 consumers want to interact with text messages from your business

See how 3 agencies use Klaviyo Customer Agent to book classes, save subscriptions, and screen damage claims, plus the build that nearly tripled chat conversion.

Build a self-service customer support knowledge base from the tickets you already get. Rank questions, answer in shoppers’ words, and cut repeat emails.

Lifecycle marketing helps you tailor customer experiences at every stage of the marketing funnel, improving conversions and retention