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Kelly Thacker

VP of product marketing - open in a new tab Klaviyo
Kelly Thacker
Kelly just sent me a revised version can we include this instead: Kelly Thacker is the Vice President of Product Marketing at Klaviyo, where she sets the global strategy for launching new products, driving adoption at scale, and turning customers into advocates. She leads Klaviyo’s product marketing, customer marketing, and community teams—bringing together narrative, data, and go-to-market execution to fuel product-led growth. Recognized for her ability to translate complex products into clear, compelling stories, Kelly has spent over two decades building category-defining brands and scaling high-performing teams. Prior to Klaviyo, she served as CMO of Salesforce Commerce Cloud, where she helped shape one of the most successful enterprise platforms in digital commerce.

Posts by this author

Kelly Thacker
23 Jun 2025
Marketing isn’t broken—but the way you’ve been asked to do it is

Think back for a moment. You used to carry a paper map for directions. A flip phone to call a friend. A camera for photos. A laptop for email. A planner to track your week. Everything worked…until it didn’t. It’s not that any one tool was broken. It’s that they weren’t built to work together. […]