Klaviyo vs. Omnisend for sms and email marketing
More features, more support no added cost
Klaviyo immediately gives you access to all features—like smart send time, predictive analysis, advanced segmentation and more. Plus, it scales with your business as it grows, so you won’t need to worry about switching marketing platforms later.
Klaviyo’s pricing is based on the number of contacts and the number of SMS messages sent. For small business users we recommend our most popular Email package starting from $30/month for up to 1000 contacts.
Omnisend hides important features behind subscription tiers that cost extra. That even includes must-haves like automation and advanced reporting. With Klaviyo, you can access those tools (and way more) for free on day one.
Unlimited segments at no cost
With Klaviyo, you can build and save as many segments as you need, and make them as specific as you want. There’s no limit to your segmentation criteria or how much data you can use. Omnisend is a different story. It limits the number of segments that you can build based on your subscription, leaving you less room for experimentation and fewer ways to grow.
A/B test beyond the subject line
Klaviyo gives you the tools to test everything from your sender name and subject line to email send time, content, and CTA button color. With Omnisend, you can only A/B test the sender name and subject lines. That can leave email content up to guesswork.
Get the insights that really matter to you
Your Klaviyo reporting dashboard gives you a view of your entire business for as long as your ecommerce store has been live. It’s customizable, so you can gain insights into the details that matter most to you, like the top items purchased over a period of time.
With Omnisend, advanced reporting is only available on the most expensive subscription tiers—and users can only access data collected within the past 18 months, max. That can make it tough to see the big picture.
Create more opportunities with triggered forms
Klaviyo’s triggered forms help create better shopping experiences and timely sales opportunities. You can use them to pop up a discount offer when a shopper is about to leave your website, or to display a sign-up form after a customer clicks a certain button. On the other hand, Omnisend’s forms can’t be triggered by user behavior or exit intent. That can mean leaving money on the table.
Get up and running in minutes with Klaviyo
Klaviyo’s native integrations help you get up and running fast, and its flexible API lets you connect with even more custom platforms. Once you’re set up, predictive analytics and automations that are actually hands-off help you make the most of your marketing resources.