Mailchimp vs Klaviyo

Klaviyo gives you more. Mailchimp even says so.

More detailed information. More advanced automation capabilities. This is how Mailchimp has described Klaviyo, and they’re spot on.
A potter sits at a pottery wheel in his studio, forming a vase from red clay with his hands.

20,000+ brands have switched from Mailchimp to Klaviyo

Many brands hit a wall as their growth outpaces their marketing. Others don’t realize how much more they could do. Then they discover Klaviyo.

Targeting and segmentation that’s phenomenally precise. Robust automations that give customers exactly what they need, when they need it. Benchmarks and analytics to focus your efforts on big wins. And a steadfast support team that sets you up for success from the start.

The marketing power you’ve been wanting, and then some

Instant integration

Create a Klaviyo account. Add your ecommerce store. Done.

Real-time database

Your data, segments, and analytics are always up to date.

Multi-step forms

Grow email and SMS lists and get more data for personalization.

Built-in automations

Cart reminders, in-stock alerts, price drop alerts, and more.

Powerful segmentation

Give one-to-one attention without it taking up all your attention.

Predictive analytics

Estimate next order date, churn risk, gender, and lifetime value.

Performance reports

Track sales. Get insights. Auto-generate weekly reports.

Showcase

Draw inspiration from 2,000+ top-performing emails and texts.

Let’s put a few misconceptions to rest

A cursor selects “Nurture subscribers” in Klaviyo’s automation library

Not if you do the math.

Klaviyo has no premium add-ons or hidden fees (unlike Mailchimp, which has whole web pages about each).

Most importantly, people say they make more money with Klaviyo. That’s the bottom line.

A cursor selects “Nurture subscribers” in Klaviyo’s automation library

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