Mailchimp vs Klaviyo

Klaviyo gives you more. Mailchimp even says so.

More detailed information. More advanced automation capabilities. This is how Mailchimp has described Klaviyo, and they’re spot on.

20,000+ brands have switched from Mailchimp to Klaviyo

Many brands hit a wall as their growth outpaces their marketing. Others don’t realize how much more they could do. Then they discover Klaviyo.

Targeting and segmentation that’s phenomenally precise. Robust automations that give customers exactly what they need, when they need it. Benchmarks and analytics to focus your efforts on big wins. And a steadfast support team that sets you up for success from the start.

The marketing power you’ve been wanting, and then some

Instant integration

Create a Klaviyo account. Add your ecommerce store. Done.

See who we integrate with

Real-time database

Your data, segments, and analytics are always up to date.

Turn data into dollars

Multi-step forms

Grow email and SMS lists and get more data for personalization.

Turn visitors into customers

Built-in automations

Cart reminders, in-stock alerts, price drop alerts, and more.

Make money automatically

Powerful segmentation

Give one-to-one attention without it taking up all your attention.

Make each message personal

Predictive analytics

Estimate next order date, churn risk, gender, and lifetime value.

See the future

Performance reports

Track sales. Get insights. Auto-generate weekly reports.

See your growth

Showcase

Draw inspiration from 2,000+ top-performing emails and texts.

Get inspired

Let’s put a few misconceptions to rest

Not if you do the math.

Klaviyo has no premium add-ons or hidden fees (unlike Mailchimp, which has whole web pages about each).

Most importantly, people say they make more money with Klaviyo. That’s the bottom line.

Quite the opposite, say former Mailchimp users and independent review sites.

We see how Klaviyo could appear complicated—there’s just so much you can do. But we always meet you where you are.

Our instant integrations, built-in templates, and segmentation are easy enough for small, scrappy brands. Advanced features, like predictive analytics and complex multi-channel automations, are there when you’re ready. (Spoiler: You’re ready.)