Email AI
Create and optimize high-performing emails with AI-driven insights
What is email AI?
Email AI refers to the use of artificial intelligence to streamline, personalize, and optimize email marketing. Instead of relying solely on manual effort, marketers leverage machine learning and data to automate complex tasks and deliver more relevant customer experiences.
With Klaviyo’s AI-powered email features, marketers can generate content, predict the best send times, improve deliverability, and dynamically tailor messaging to maximize engagement and conversions.
AI transforms email marketing by automating complex tasks, analyzing vast amounts of data, and delivering personalized experiences at scale—allowing brands to focus on strategy and creativity while AI handles execution.
Why does email AI matter for marketers?
Consumers expect timely, personalized communications, and AI helps marketers meet these expectations by making sense of customer data and acting on it faster than any human could. The result? Stronger engagement and better ROI.
AI in email marketing can identify the optimal content and timing for each recipient, leading to more opens, clicks, and sales. For small marketing teams, AI is like having a marketing dream machine that helps work faster, unleash creativity, and unlock new possibilities.
Whether you run an ecommerce boutique, a trendy hotel, or a wellness spa, email AI allows you to deliver personal, data-driven messages at scale—driving revenue and building lasting customer loyalty. On average, Klaviyo users earn an impressive 63x ROI on their email marketing—a number that email AI can help push even higher.
Massachusetts seafood retailer Svenfish now attributes 82% of their YTD Klaviyo-attributed revenue to using one or more of Klaviyo’s AI features. Garrett Popcorn, meanwhile, used Klaviyo AI to segment their messages and saw 4x higher revenue per recipient.
“We’re making Klaviyo our central CRM,” says Sreevats R., product manager at Svenfish. “It’s easy to use, it’s modern, and it makes our lives simpler with AI. You don’t want to waste time, especially at a small business like Svenfish, where we’re all wearing multiple hats. Klaviyo makes life easier.”
How to use AI to create winning emails, faster
How to create email content with AI
Head to Klaviyo’s drag-and-drop email editor. You first need to add a section (or select an existing section). Then, click the AI sparkle icon next to the selected section. Whenever you see this sparkle icon in Klaviyo, AI will help you work smarter.
Then, input a text description of the section you’d like to create. For example, “Create a sale reminder for 20% off with urgency to order before midnight. Make it a two-column layout with an image at the top and a button below.” Click Generate drafts and in a few seconds, several options will appear for you to choose from.
Email AI recognizes a wide variety of text inputs and generates complete layouts, ready for you to edit and finalize. Here are some examples of what Email AI can create:
- Text blocks, including AI-generated copy
- Two or three-column layouts
- Image blocks
- Product blocks
- Button blocks
- Spacers
Email AI also automatically pulls the fonts, colors, and styles from your template to save you even more time. You can edit these at any time once you select a section layout.
Why choose Klaviyo AI for email marketing?
Klaviyo uniquely combines a built-in customer data engine with powerful AI features, giving B2C marketers an edge in creating smarter emails. Here are 3 core advantages of Klaviyo’s email AI and how they help you elevate your email marketing.
1. AI-generated content that converts
Create compelling emails in a flash. Klaviyo’s generative AI acts as your on-demand copywriter and designer, so you can produce high-converting content faster:
– Automated subject line generation: Generate high-performing subject lines instantly using Klaviyo’s AI-powered recommendations.
– Smart content generation: Use AI to craft compelling, on-brand email copy that resonates with your audience.
– Dynamic product recommendations: AI curates personalized product suggestions based on browsing and purchase behavior.
2. Optimized send times and smart delivery
Make sure your emails land in inboxes at the right moment. Timing and deliverability are critical in email marketing, and Klaviyo AI excels at both:
– Smart Send Time: Klaviyo AI predicts when each subscriber is most likely to engage, ensuring maximum open rates.
– Reputation repair AI: This feature automatically adjusts sending patterns to prevent emails from landing in spam folders.
– Guided warming: AI gradually ramps up email sending to improve deliverability and sender reputation.
3. Data-driven insights for better performance
Continuously improve your strategy with AI analysis and experimentation. Klaviyo’s email AI doesn’t just set and forget—it actively learns from your data and provides meaningful recommendations.
– Predictive analytics: AI forecasts customer lifetime value, churn risk, and optimal engagement strategies.
– A/B testing automation: Determine the best-performing subject lines, content variations, and layouts in real time.
– Performance benchmarking: AI analyzes email marketing results and provides actionable recommendations for improvement.
Key features of Klaviyo AI for email marketing
Klaviyo offers a full suite of AI capabilities to power your email marketing, all built into the platform and included in every paid plan. Here’s a quick look at the standout features that help you work smarter and drive results.
|
Feature |
Description |
Available on Klaviyo |
|---|---|---|
|
AI-generated content |
AI subject line generator: automatically suggests high-converting subject lines Smart email copywriting: creates engaging, personalized email content with AI using natural language input Dynamic product recommendations: showcases relevant products based on customer data | |
|
Smart delivery & optimization |
Smart Send Time: predicts the best time to send emails for each recipient Reputation repair AI: reduces the likelihood of your emails being flagged as spam Guided warming: gradually increases email volume to build a strong sender reputation | |
|
Advanced testing & insights |
A/B testing AI: automatically determines winning email variations Predictive analytics: forecasts customer behavior and engagement potential Performance benchmarking: compares email performance and suggests improvements | |
How to get started with Klaviyo’s email AI
Getting up and running with email AI in Klaviyo is easy, even if you’re new to AI. Follow these steps to put smart email automation into action.
1. Access AI-powered features. Access AI-driven tools like subject line generation, predictive analytics, and Smart Send Time within Klaviyo.
2. Generate and personalize content. Use AI to create compelling email copy, dynamic product recommendations, and targeted messaging.
3. Optimize send timing & deliverability. Let AI determine the best times to send emails while ensuring optimal inbox placement.
4. Test and improve with AI insights. Use automated A/B testing and performance benchmarking to refine email campaigns and flows for higher engagement.
5. Scale personalization across channels. Leverage AI-driven insights to create seamless, data-driven marketing across email, SMS, and push notifications.
Klaviyo’s email AI empowers marketers to work smarter, optimize faster, and drive higher engagement—automating complex tasks while delivering personalized experiences at scale.
Learn more
Generative AI is playing a pivotal role in helping marketers work smarter, not harder. With Klaviyo, you can speed up the content creation process, across the platform, to deliver meaningful experiences at scale. Below, check out a few resources on how to use generative AI in Klaviyo.