Open rate, click through rate, unsubscribe rate. Metrics you should be tracking but metrics that don’t tell you much other than that people are interacting with your emails. Good to know but not [...]
Running an ecommerce store? If you don't have these 3 email sequences set up, you're leaving money on the table. Ecommerce expert Chad Vanags explains.
A/B tests are one of the most valuable tools in a data-driven marketer’s toolbox. Not only do they help you optimize everything from emails to landing pages, they also teach you a lot about your [...]
Is your marketing tech holding back the success of your business? Find out in the tell-tale signs.