Klaviyo is excited to announce the beginning of a new series on the blog, the email strategy teardown. Here, Phil looks at Society6 emails received over the course of 21 days.
Open rate, click through rate, unsubscribe rate. Metrics you should be tracking but metrics that don’t tell you much other than that people are interacting with your emails. Good to know but not [...]
Running an ecommerce store? If you don't have these 3 email sequences set up, you're leaving money on the table. Ecommerce expert Chad Vanags explains.
A/B tests are one of the most valuable tools in a data-driven marketer’s toolbox. Not only do they help you optimize everything from emails to landing pages, they also teach you a lot about your [...]