UNTUCKit is a men’s fashion company that specializes in making shirts that are designed to be worn (you guessed it!) untucked. For many men, this solves the problem of finding a shirt that fits just right elsewhere but is too long to be worn untucked. UNTUCKit uses Shopify as their ecommerce platform to sell online, in addition to selling in brick-and-mortar locations in New York City, Chicago, Los Angeles, Austin, and San Francisco.
“It ought to be easy: to look smart, casual, and feel comfortable with your shirt untucked. But dress shirts are simply not designed to be worn untucked and it shows (think man-dress). We did a ton of research to understand where people wanted the shirt to fall and using this information, we defined the design for the untucked shirt. One fit for comfort and not convention; designed for the untucked man. An untucked shirt. UNTUCKit shirts are dress shirts for the rest of us.”
The secret to serious ROI?
UNTUCKit is a finalist in this category because they’re an all-around Klaviyo rockstar. What makes them so great?
Tip: Segment flow emails to reach the right audience
Sure, it’s great to have abandoned carts, welcome series, and win-backs set up. But want to level up? Segment these flows based on what you know about your subscribers. If you’re sending an abandoned cart email to a subscriber who’s never purchased before, for example, consider offering them a discount in the second email to incentivize them.