For this category, we took a look at the top revenue-producing ecommerce stores using Klaviyo for email. Each of our finalists made more than $400K using email in 2016.
Founded in 2012, Tuckernuck is an online boutique that sells both men’s and women’s products. Its namesake is an island off the coast of Nantucket, and as such the clothing they curate embodies this traditional American spirit.
Over half of Tuckernuck’s total revenue comes from email marketing, so it’s no surprise that they’re at the top of the pack when it comes to email revenue. The majority of their email revenue is generated through campaigns, so subscriber engagement has a large role to play in their success — especially since they send almost every day.
Here’s how Tuckernuck maintains engagement:
Tip: Treat your subscribers like individuals
Most email marketers will concede that this goes without saying, but many times what they actually practice is a different story. Tuckernuck’s success is proof that it pays off to target the right people with the right message.