Spotlight: Annmarie Skin Care
Kevin Gianni is the CEO and co-founder of Annmarie Skin Care — and husband to Annmarie. After creating hundreds of health videos on YouTube, the couple realized that there were no skincare lines on the market that met their exacting standards. They decided to create their own.
The line has since received raves from health practitioners and wellness authors including Mark Hyman, Louise Hay, and Kris Carr. But from the beginning, Kevin and Annmarie knew that creating beloved products was just half the story: they also needed to create an email marketing plan to engage potential customers.
“From the very get-go when we started Annmarie Skin Care,” Kevin says, “we knew that we wanted to focus on getting leads and taking them through a really smart process of educating them, giving them offers, and making it appealing to engage with our product.”
Looks like their strategy paid off: in 2016, hundreds of thousands of people joined Annmarie Skin Care’s email list.
How did Annmarie Skin Care grow so quickly?
Tip: Get to know your customers
The team at Annmarie Skin Care found that the key to creating successful lead magnets, emails, and even social media content was to step back and think about their customers holistically. What were their values? What were they interested in? Where did they want to travel? If you’re looking to build your email list, consider what your customers are passionate about and create targeted content to draw them in.