header title page of the sms playbook with images from inside the deck

3 benefits of SMS marketing, according to Klaviyo's consumer report

Here are just a few of the benefits of using SMS marketing, according to Klaviyo’s consumer sentiment report, which surveyed nearly 2K consumers:

  • Nearly all consumers (96%) are willing to receive a text from a brand at least once a week—up a massive 31% from our survey conducted the previous year.
  • More than twice as many shoppers would rather hear from you via text message than over social media.
  • 73% of consumers have made a purchase based on receiving a text message from a brand—and over half of them have done so 2-3x.

A preview of what the experts have to say