How to Market to Different Generations of Holiday Shoppers

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This holiday shopping season is primed to be unlike any other before. With in-store restrictions and brick and mortar stores increasingly shifting online, ecommerce will have a record-breaking year. Already, big-box stores like Walmart and Target have announced that their physical stores will be closed on Thanksgiving Day.

But what does that mean for your brand? For one, new generations of shoppers will be looking online for their holiday gifting and deals—and your marketing strategy needs to reflect that. Baby boomers, Gen X, Millennials, Gen Z—do you know what they want?

Join us for a webinar examining each generation of shoppers, what their recent consumer behavior suggests, and how to gain their trust. You’ll learn marketing strategies you can use to successfully engage each age group during the holiday season and long after.