BFCM 2022 benchmarks by industry

BFCM (Black Friday / Cyber Monday) is the biggest sales season of the year in the U.S. It also drives the most revenue for the ecommerce industry––with many brands leveraging expected Q4 gains as part of their annual forecasting.

But not every ecommerce industry and vertical sees the same year-over-year growth, nor in the same channels.

Klaviyo’s BFCM benchmarks report by industry aims to break down how different brand verticals performed over email and SMS marketing so you can measure your success, and forecast the next year’s, more reliably.