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Browse Klaviyo's collection of marketing resources for direct to consumer brands

Get Started with Klaviyo

Are you trying to grow a direct-to-consumer business? Looking for marketing strategies that are proven to work? Curious to see how other brands are executing them?

What Is Direct To Consumer?

Direct-to-consumer (DTC) is a relatively new business model that many companies have adopted in the last 10-15 years. Learn more about DTC here.

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direct-to-consumer-marketing-stories-hedley-bennett

How One Direct-to-Consumer Culinary Wear Brand Whipped Up a Winning Email Marketing Strategy

Learn how direct-to-consumer culinary workwear brand, Hedley & Bennett, is preparing for a unique upcoming holiday season amid a pandemic.

Check out reviews

direct-to-consumer-marketing-stories-nomad-goods

Direct-to-Consumer Spotlight: How Nomad Goods Used Smart Send Time to Boost Email Open Rates Upwards of 30%

See how direct-to-consumer brand Nomad Goods used Klaviyo's Smart Send Time feature to boost email open rates upwards of 30 percent.

Goliath is Coming: What DTC Brands Need to Know About How CPG Sales Channel Strategies Will Evolve | Coronavirus Series

What will CPG marketing look like after the coronavirus? Hint: It’s likely to include direct-to-consumer online channels. Here’s what DTC brands should know.

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direct-to-consumer-marketing-stories-eightsleep

Sweet Dreams: How Email Marketing Helped One Direct-to-Consumer Mattress Brand Drive a 500% Increase in Revenue | Coronavirus Series

See how email marketing helped one direct to consumer (DTC) mattress brand, Eight Sleep, drive a 500% increase in revenue.

Direct-to-Consumer Spotlight: How One Haircare Brand is Taking Their Marketing Strategy to New Lengths

See how Lizzie Carter and Hugo Lewis of UK-based brand Only Curls, a direct-to-consumer haircare company, grew their business through Instagram, press, and owned marketing.

Direct-to-Consumer Spotlight: How One Brand’s $2,500 Product Cut Its Way Into the Lives of Americans Despite a Difficult Economy | Coronavirus Series

See how a growing interest in at-home DIY projects, creative content, and a connection with customers have helped one direct-to-consumer brand continue to grow even during a difficult economic climate.

direct to consumer marketing stories family dinner

How One Farmer’s Market Delivery Service Helps Local Farms Bridge the Gap to Online

See how food share service Family Dinner has set up their marketing strategy and why they’re focusing on customer retention through the pandemic.

Direct-to-Consumer Spotlight: 3 Email Automations One Black-owned Hair Extension Brand Uses to Build Customer Relationships

Learn how Vivian Kaye started KinkyCurlyYaki, a hair extension brand for Black women, and what her email marketing strategy looks like today.

Direct-to-Consumer Spotlight: How One Personalized Gift Brand is Using Subscription Ecommerce to Fill a Brick-and-Mortar Gap

Find out how Sarah Williams, founder of Framed! By Sarah, grew her DTC brand from a local framing shop to an online subscription business that sells monogrammed gifts and apparel.

Why One Jewelry Brand Intentionally Focused on Brand-Building Over Selling Products During the Pandemic | Coronavirus Series

What are some direct to consumer marketing strategies that brands are using right now? See why MyIntent says brand-building is a top priority.

A bearded man with a dog in his arms taking a selfie.

How to Create Unique Customer Experiences With SMS That Complement Your Email Marketing Strategy

The options for SMS and email marketing can be overwhelming, but here’s where to start in order to create unique customer experiences.

5 Ways to Extend Your DTC Brand Voice Through SMS

Your brand voice can easily get lost when you’re trying to stay to a certain character count in your SMS marketing. Here’s how to help it shine through.

Brand Experience Breakdown: One Creative’s Analysis of Design at Home While Designing At Home

Find out why Designer Sam Beachell decided to buy from The Bali Market and what her experience was shopping online with the brand.

Optimizing Your DTC Customer Journey

Learn how to optimize your DTC marketing by creating a true end-to-end customer experience across your channels. Get tips by watching the webinar.

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ARTICLE

Mailchimp’s Integration with Shopify: What You Need to Know

Despite Shopify’s breakup with Mailchimp, Klaviyo is not going anywhere. Our mission is to help ecommerce brands grow through powerful segmentation tools and automated flows.

HELP CENTER

Create an Engaged Master List

Building an engaged list prior to migrating any subscribers to a new ESP is critical to ensuring strong deliverability and sender reputation. Follow the steps to ensure you don’t miss a beat when you move to Klaviyo.

HELP CENTER

Dedicated Help Center

Klaviyo provides hundreds of articles, videos and best practices guides designed to help you get running quickly and growing fast.

HELP CENTER

Advertising Glossary

View Klaviyo’s advertising glossary

Direct to consumer marketing resources

What Is Direct To Consumer?

How One Direct-to-Consumer Culinary Wear Brand Whipped Up a Winning Email Marketing Strategy

Direct-to-Consumer Spotlight: How Nomad Goods Used Smart Send Time to Boost Email Open Rates Upwards of 30%

Goliath is Coming: What DTC Brands Need to Know About How CPG Sales Channel Strategies Will Evolve | Coronavirus Series

Sweet Dreams: How Email Marketing Helped One Direct-to-Consumer Mattress Brand Drive a 500% Increase in Revenue | Coronavirus Series

Direct-to-Consumer Spotlight: How One Haircare Brand is Taking Their Marketing Strategy to New Lengths

Direct-to-Consumer Spotlight: How One Brand’s $2,500 Product Cut Its Way Into the Lives of Americans Despite a Difficult Economy | Coronavirus Series

How One Farmer’s Market Delivery Service Helps Local Farms Bridge the Gap to Online

Direct-to-Consumer Spotlight: 3 Email Automations One Black-owned Hair Extension Brand Uses to Build Customer Relationships

Direct-to-Consumer Spotlight: How One Personalized Gift Brand is Using Subscription Ecommerce to Fill a Brick-and-Mortar Gap

Why One Jewelry Brand Intentionally Focused on Brand-Building Over Selling Products During the Pandemic | Coronavirus Series

How to Create Unique Customer Experiences With SMS That Complement Your Email Marketing Strategy

5 Ways to Extend Your DTC Brand Voice Through SMS

Brand Experience Breakdown: One Creative’s Analysis of Design at Home While Designing At Home

Optimizing Your DTC Customer Journey

Mailchimp’s Integration with Shopify: What You Need to Know

Create an Engaged Master List

Dedicated Help Center

Advertising Glossary

Ready to level up?

Direct to consumer marketing resources

What Is Direct To Consumer?

How One Direct-to-Consumer Culinary Wear Brand Whipped Up a Winning Email Marketing Strategy

Direct-to-Consumer Spotlight: How Nomad Goods Used Smart Send Time to Boost Email Open Rates Upwards of 30%

Goliath is Coming: What DTC Brands Need to Know About How CPG Sales Channel Strategies Will Evolve | Coronavirus Series

Sweet Dreams: How Email Marketing Helped One Direct-to-Consumer Mattress Brand Drive a 500% Increase in Revenue | Coronavirus Series

Direct-to-Consumer Spotlight: How One Haircare Brand is Taking Their Marketing Strategy to New Lengths

Direct-to-Consumer Spotlight: How One Brand’s $2,500 Product Cut Its Way Into the Lives of Americans Despite a Difficult Economy | Coronavirus Series

How One Farmer’s Market Delivery Service Helps Local Farms Bridge the Gap to Online

Direct-to-Consumer Spotlight: 3 Email Automations One Black-owned Hair Extension Brand Uses to Build Customer Relationships

Direct-to-Consumer Spotlight: How One Personalized Gift Brand is Using Subscription Ecommerce to Fill a Brick-and-Mortar Gap

Why One Jewelry Brand Intentionally Focused on Brand-Building Over Selling Products During the Pandemic | Coronavirus Series

How to Create Unique Customer Experiences With SMS That Complement Your Email Marketing Strategy

5 Ways to Extend Your DTC Brand Voice Through SMS

Brand Experience Breakdown: One Creative’s Analysis of Design at Home While Designing At Home

Optimizing Your DTC Customer Journey

From Acquisition to Retention: Optimizing your DTC customer journey

Igniting Summer Sales: Marketing Strategies for a Successful Season

Mailchimp’s Integration with Shopify: What You Need to Know

Create an Engaged Master List

Dedicated Help Center

Advertising Glossary

Ready to level up?