Make the most of benchmarks

Benchmarks are the best way to see how your brand’s performance metrics stack up to those of similar businesses. Learn more with these resources.

Resources

Ecommerce industry benchmark report

What are the most successful companies doing with email marketing? And what kinds of results are ecommerce companies getting across the board? To answer these questions, we looked at 1,501,929,496 emails.

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Understanding peer groups and industry benchmarks

Klaviyo benchmarks are formulated using peer groups and industry benchmarks. Learn what both of these entail and how to understand the information they provide so that you can learn from benchmarking results and expand your business.

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How to customize benchmark pages

Klaviyo’s benchmarking tool has four pages of data that you can customize to compare your performance in relation to peers and industry trends: Overview, Business Performance, Campaign Performance, and Flow Performance.