Klaviyo vs. Mailchimp for ecommerce email marketing

If you don’t care about growing sales and revenue, Mailchimp will work just fine. If you want to make more money, join over 4,900 Mailchimp customers who switched to Klaviyo. Customers who switched see an average increase of 46% in total store revenue. Just one of the many reasons why Klaviyo averages 4.4 / 5 stars on G2 Crowd—over 70% of Klaviyo G2 Crowd reviews are 5 stars.

Mailchimp is for sending email.
Klaviyo makes you money.

Klaviyo is built from the ground up for ecommerce stores. Our integrations pull in more data. Our email automations are easily customizable. Our forms are flexible and powerful. Our data is kept more up-to-date. All of this designed to help you better personalize your marketing and grow.

Tight integration with Shopify

Klaviyo helps Shopify stores drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. That’s why Shopify stores make $85 for every dollar they spend on Klaviyo. Klaviyo’s one-click integration with Shopify makes it fast and easy to get all of your information over to Shopify and start growing.

Segmentation that’s not just easy – it’s powerful.

Klaviyo’s robust segmentation engine helps you make better connections with your customers, and that translates to more sales for your store. You can go beyond basic targeting to segment on things like products purchased in specific time frames; website browsing behavior; order value; and an unlimited number of custom attributes.

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Segmentation that’s not just easy – it’s powerful.

Klaviyo’s robust segmentation engine helps you make better connections with your customers, and that translates to more sales for your store. You can go beyond basic targeting to segment on things like products purchased in specific time frames; website browsing behavior; order value; and an unlimited number of custom attributes.

Learn more

Enterprise grade automation, without the hassle.

Anyone can send an abandoned cart email. But not anyone can target that email based on cart value or a recipient’s history with your brand. Want to trigger automated emails based on custom events? No sweat. And when it comes to testing a series of automated emails, Klaviyo will make it simple for you to see which is driving more sales.

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Designed for customer marketing. Not list management.

Klaviyo gives you a single view of your customers. Activity and attributes are linked directly to an individual record, not just to an email address associated with a list. That doesn’t just mean better customer insights and less time trying to organize lists – with Klaviyo, you don’t pay for the same contact over and over again, just because they’re on multiple lists.

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Klaviyo > Mailchimp…. but don’t take it from us.

In an independent head to head analysis, Klaviyo scored higher than Mailchimp in high volume sending, deliverability, email personalization, email automation and quality of support, just a few reasons why Klaviyo is the leading Mailchimp alternative.

Thousands of ecommerce leaders rely on Klaviyo

Hear it straight from other ecommerce merchants

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Klaviyo is like Mailchimp for ecommerce. On Steroids.

CAPTERRA REVIEWER

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Their level of triggered email sophistication is truly impressive. We made the switch from Mailchimp entirely due to this feature.

CAPTERRA REVIEWER

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[With Klaviyo] I have been able to get very specific with my retargeting of past customers and retain MUCH more regular customers and reorders than when I used Mailchimp.

CAPTERRA REVIEWER

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[Klaviyo] has a lot more features than Mailchimp. I like the ease of use and the options to use a lot of advanced automated flows. A/B testing is a lot better over Mailchimp as well.

CAPTERRA REVIEWER

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