Data visualization & reporting tool for email and ecommerce marketing

Use Klaviyo’s reporting tool for data analysis, tracking metrics and benchmarks through dashboards you can share and customize. Visualize data for email marketing and integrate all your marketing campaigns in one view.
reporting tool data visualization

Data visualization for business performance snapshot

Dashboards that give you a quick snapshot of your multi-channel performance.

One screen KPI value and reporting metrics

Get campaign analytics without leaving the screen you’re working on.

Pre-built report templates

Browse pre-built dashboard reports or built custom ones that help you uncover trends and optimize for maximum ROI.

Automate reports and pre-schedule

Set a custom schedule to receive automated reports so that you can share outcomes with stakeholders

Contextual analytics (without any black holes)

Klaviyo highlights relevant data right alongside whatever you’re working on, so you can see where marketing metrics stand without veering off track.

Get the answers you need without interruption. Simple.

Text and sms marketing metrics in Klaviyo dashboard

Dashboards that focus on performance

See your business at a glance: performance, recent activity, even predictive analysis for best next steps as you grow.

Campaign flow analytics

Check the performance of every campaign, compare with benchmark conversion rates, and assess the conversion value for each email and SMS in a flow, right from the flow builder.

Campaign trend analytics

Track trends with performance over time, look for patterns or outliers, and jump into an individual campaign with a click.

Identify marketing gaps with data insights

Brands know that it takes data to answer their marketing questions. Finding those answers can be a time suck though, and that’s just for the questions that are top of mind.

Klaviyo’s reports library has dozens of pre-built reports, organized by topic so it’s easy to find answers. You can also build custom reports that get as granular as you’d like.

Reports library

Explore ready-made reports that cover everything from email and SMS performance to revenue growth.

Custom reports

Examine business from every angle: metrics, campaigns, flows, and product performance.

Conversion tracking

See which emails and texts drive sales, with customizable conversion windows to fit your sales cycle.

Benchmarks offer insights for email and SMS

Different industries have unique dynamics, with businesses ranging from start-ups to global corporations. So for too long, the answer to seemingly straightforward questions like “What’s a good click rate?” has been “It depends”. No longer.

Klaviyo is the only ecommerce marketing platform with built-in, personalized benchmarks—specific to your industry, growth rate, and other business characteristics.

See where you’re rocking it, what may need your attention, and how to aim even higher.

Relevant to your business, today

Compare performance to brands similar to yours—based on industry, growth rate, and other business characteristics.

Color-coded ratings

Each performance indicator gets a rating, from excellent to poor. Now you know what’s working and what can improve.

Solutions to improve performance

If something’s underperforming, Klaviyo alerts you and links to resources specific to that indicator.