Klaviyo vs. Postscript for SMS marketing

When it comes to choosing a platform for SMS marketing, there are plenty of options out there—but they don’t all get the same results. We’re here to break down the reasons why fast-growing brands pick Klaviyo instead of Postscript for text messaging. But why just read about the differences when you can see them for yourself? You can create a free Klaviyo account to get started today.

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Dot Graph Pattern
Dot Graph Pattern

Managing contacts across channels

Postscript is only a texting platform. With Klaviyo, you can manage your brand’s texts, email marketing, and more in one place, so you can create coordinated campaigns across channels.

Plus, Klaviyo’s forms make it easier for you to gather subscribers’ contact details and consent. Collect email addresses and phone numbers in the same signup form on your website, and create a more secure experience with two tap opt-in. Want to build deeper relationships with your current email subscribers? It’s as easy as targeting a form to the subscribers who haven’t signed up for texts yet.

Targeting and personalization

When it comes to text and email marketing, one message doesn’t fit all. Klaviyo gives you the tools to personalize content and send targeted messages that really resonate. With best-in-class segmentation, you can create specific audiences for advanced SMS personalization, and even target messages to dynamic audiences. They’ll all stay updated in real time, based on customer activity. Plus, you can use two-click personalization with any customer data.

On the other hand, Postscript limits how much information is available to personalize each text. Only Postscript coupons can be used in Shopify campaigns.

Targeting and personalization

When it comes to text and email marketing, one message doesn’t fit all. Klaviyo gives you the tools to personalize content and send targeted messages that really resonate. With best-in-class segmentation, you can create specific audiences for advanced SMS personalization, and even target messages to dynamic audiences. They’ll all stay updated in real time, based on customer activity. Plus, you can use two-click personalization with any customer data.

On the other hand, Postscript limits how much information is available to personalize each text. Only Postscript coupons can be used in Shopify campaigns.

Automations and campaigns

Creating your ideal customer experience doesn’t need to be complicated. You can save time and cut back on repetitive tasks by automating key messages with Klaviyo. The drag-and-drop automation builder lets you plan an entire series of interactions at once, with branching paths. That way, you can create different experiences for repeat customers, non-purchasers, and more, and see it all on one screen.

Postscript’s automations are much more limited. They only filter based on triggers and users entering a flow, and not for individual messages.

Attribution and analytics

Track of how all your messages perform on a single dashboard. Klaviyo features guaranteed single-channel attribution, so you can see how much you’re earning from each email, text, and automation. With a customizable attribution window, you can get a more accurate measure of every message’s impact.

Postscript’s 7-day attribution window isn’t adjustable. If it’s not the right fit for your business, it can require extra spreadsheets and math to make sense of the results it delivers.

Attribution and analytics

Track of how all your messages perform on a single dashboard. Klaviyo features guaranteed single-channel attribution, so you can see how much you’re earning from each email, text, and automation. With a customizable attribution window, you can get a more accurate measure of every message’s impact.

Postscript’s 7-day attribution window isn’t adjustable. If it’s not the right fit for your business, it can require extra spreadsheets and math to make sense of the results it delivers.

More reasons why growing brands choose Klaviyo

Star

“The ONLY CRM for eCommerce”

“Klaviyo delivers deep customer analytics and behavioral data that pipes into segmentation and flows. Its new SMS feature with integration of flows flows is potentially game-changing.”

Agency in Retail, G2 Review

Star

“Easy, fast, all in one place”

“Klaviyo helps us grow our business fast, automate our email marketing in very efficient way.”

Maala A, G2 Review

Star

“Fantastic service with great support”

“Integrates easily with our online and into POS. The user interface is straightforward and easy to use.”

Anonymous, G2 Review

Try Klaviyo SMS today
and get your first 50 messages free

Launch a proof of concept or take your brand to the next level. It’s free to create your account, and fast to get started.

Create a Free Account

Try Klaviyo SMS today
and get your first 50 messages free

Launch a proof of concept or take your brand to the next level. It’s free to create your account, and fast to get started.

Create a Free Account