Klaviyo vs. MailChimp for ecommerce email marketing

If you’re just getting started and aren’t focused on maximizing sales driven through email marketing, you’re all set with MailChimp. Ready to level up? Over 1,100 Mailchimp customers switched over to Klaviyo last year, and they saw an average ROI of 65x.

Mailchimp is for sending email.
Klaviyo makes you money.

Klaviyo is built from the ground up for ecommerce stores. Our integrations pull more data in around browsing activity, shopping patterns, and overall engagement for every contact. And we keep that data more up-to-date, so you can get far more targeted and personalized with your marketing.

Segmentation that’s not just easy – it’s powerful.

Klaviyo’s robust segmentation engine helps you make better connections with your customers, and that translates to more sales for your store. You can go beyond basic targeting to segment on things like products purchased in specific time frames; website browsing behavior; order value; and an unlimited number of custom attributes.

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Segmentation that’s not just easy – it’s powerful.

Klaviyo’s robust segmentation engine helps you make better connections with your customers, and that translates to more sales for your store. You can go beyond basic targeting to segment on things like products purchased in specific time frames; website browsing behavior; order value; and an unlimited number of custom attributes.

Learn more

Enterprise grade automation, without the hassle.

Anyone can send an abandoned cart email. But not anyone can target that email based on cart value or a recipient’s history with your brand. Want to trigger automated emails based on custom events? No sweat. And when it comes to testing a series of automated emails, Klaviyo will make it simple for you to see which is driving more sales.

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Designed for customer marketing. Not list management.

Klaviyo gives you a single view of your customers. Activity and attributes are linked directly to an individual record, not just to an email address associated with a list. That doesn’t just mean better customer insights and less time trying to organize lists – with Klaviyo, you don’t pay for the same contact over and over again, just because they’re on multiple lists.

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Klaviyo > Mailchimp…. but don’t take it from us.

In an independent head to head analysis, Klaviyo scored higher than Mailchimp in high volume sending, deliverability, email personalization, email automation and quality of support.

Thousands of ecommerce leaders rely on Klaivyo

Hear it straight from other ecommerce merchants

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“Klaviyo is like Mailchimp for ecommerce. On Steroids.”

CAPTERRA REVIEWER

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“Their level of triggered email sophistication is truly impressive. We made the switch from Mailchimp entirely due to this feature.”

CAPTERRA REVIEWER

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“[With Klaviyo] I have been able to get very specific with my retargeting of past customers and retain MUCH more regular customers and reorders than when I used Mailchimp.”

CAPTERRA REVIEWER

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“[Klaviyo] has a lot more features than MailChimp. I like the ease of use and the options to use a lot of advanced automated flows. A/B testing is a lot better over MailChimp as well.”

CAPTERRA REVIEWER

Ready to level up?

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