Klaviyo vs. Constant Contact

Which email platform is right for your business? To help you narrow down your search, we’ve pulled together a quick comparison of Klaviyo and Constant Contact. But if you’d prefer a more hands-on approach, you can try Klaviyo for free today—no credit card required. Just create a free account, and you’ll be able to start sending emails in minutes.

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Dot Graph Pattern
Dot Graph Pattern

Ecommerce marketing

Klaviyo is the marketing platform built specifically for ecommerce businesses. It integrates with popular ecommerce platforms like Shopfy, Magento, WooCommerce, and BigCommerce in seconds — along with plenty of others. Using a custom platform? Klaviyo is built for that too. With direct integrations, you can sync unlimited data from the tools and platforms you use most. That way, you can use it in real time to personalize your marketing and unlock bigger insights. Predict your customers’ date of next order, their churn risk, and more.

Constant Contact doesn’t offer the same capabilities. As an all-purpose email tool, its integrations are an afterthought, and it doesn’t offer the ecommerce-focused features that help give Klaviyo users an edge.

Pricing

You can start using Klaviyo for free today, no credit card needed. Just create a free account, and you’ll get access to everything you need to start sending beautiful branded emails right away. The price stays flexible as your business scales: Only pay for the SMS messages you send and list size that you actually need. Plus, you’ll never have to pay extra for integrations or advanced features. It’s all included.

On the other hand, Constant Contact charges extra for access to advanced features and pre-built automations. Coupons and dynamic content come with an added price tag too. Want to create an email welcome series? With Constant Contact, you’d either have to figure out how to build it from scratch or pay for a more expensive plan. It can all add up fast.

Pricing

You can start using Klaviyo for free today, no credit card needed. Just create a free account, and you’ll get access to everything you need to start sending beautiful branded emails right away. The price stays flexible as your business scales: Only pay for the SMS messages you send and list size that you actually need. Plus, you’ll never have to pay extra for integrations or advanced features. It’s all included.

On the other hand, Constant Contact charges extra for access to advanced features and pre-built automations. Coupons and dynamic content come with an added price tag too. Want to create an email welcome series? With Constant Contact, you’d either have to figure out how to build it from scratch or pay for a more expensive plan. It can all add up fast.

Multichannel marketing

With Klaviyo, everything you need to create multichannel campaigns is all in one place, so you can send emails and SMS messages, create automations, build your contact list, keep an eye on your results, and more. Facebook ad integration and in-app messaging are included too. And it’s easy to manage all your data, including email and SMS consent, on individual customer profiles.

Constant Contact is only an email platform, so businesses that use it have to invest in a separate platform for SMS. That can make it tough to keep messaging cohesive across channels—not to mention that it adds up fast. On top of that, advanced marketing features like dynamic coupons, forms, and welcome series automations aren’t included in the core product. With Klaviyo, you can start using advanced features for free on day one.

Reviews from real customers

Okay, so we admit that we aren’t entirely neutral here. But if you’re still undecided, we recommend checking out product reviews from actual Klaviyo and Constant Contact users. Or if you want to save a few clicks, we’ve done a bit of research ourselves: Klaviyo has a higher rating on trusted sites like Capterra, G2 Crowd, Trustradius, Getapp, and Software Advice. 

It’s not just the ratings that matter, though. User reviews of Constant Contact often call out problems with its lack of flexibility, and even mention email deliverability issues. Wondering what customers have to say about Klaviyo? Check out some of their reviews below.

Star

“Excellent!”

What do you like best?

We’ve tried every email provider for our small business – from Mailchimp to Constant Contact – and none of them can do what Klaviyo can.

Justin B, G2 Reviewer

Star

“Great experience and assistance”

What do you like best?

Though my on-boarding specialist was fantastic, the resources available via online webinars, guides, videos, and the blog were even better. I’ve worked with… constant contact, mailchimp, and other programs, and Klaviyo was far and away better in this regard.

Anonymous G2 Review

Get started with a free Klaviyo account today

Launch a proof of concept or take your brand to the next level. It’s free to create your account, and you’ll get access to advanced features right away. 

Create Free Account

Get started with a free Klaviyo account today

Launch a proof of concept or take your brand to the next level. It’s free to create your account, and you’ll get access to advanced features right away. 

Create Free Account