Klaviyo vs. Attentive for SMS marketing

Wondering why fast-growing ecommerce brands choose Klaviyo over Attentive? You’re in the right place. Check out these reasons why fast-growing brands choose us over Attentive. Or if you’d rather just try Klaviyo for yourself, create a free account and get started today.

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Klaviyo SMS and email marketing template from a food service store
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SMS customer segmentation in Klaviyo marketing platform

Superior segmentation

Klaviyo’s segmentation lets you tailor every campaign to a super-specific audience. Go ahead and build as many segments as you need, using as much data as you want. Unlike other marketing platforms, Klaviyo lets you call the shots with unlimited segmentation criteria and data usage. Attentive doesn’t offer that flexibility.

Hands-free automation

The way we see it, the best automations are the ones that are actually automatic. Klaviyo’s automations are set-it-and-forget-it simple for both email and SMS—and you can build them all from a single screen. Plus, Klaviyo lets you edit messages and launch tests in seconds, so you can learn where and when to send an email or a text.

Attentive can’t say the same. Their automations are limited, and they don’t offer a way to manage email and SMS together from a single screen.

Text message marketing hands free automation view from Klaviyo platform

Hands-free automation

The way we see it, the best automations are the ones that are actually automatic. Klaviyo’s automations are set-it-and-forget-it simple for both email and SMS—and you can build them all from a single screen. Plus, Klaviyo lets you edit messages and launch tests in seconds, so you can learn where and when to send an email or a text.

Attentive can’t say the same. Their automations are limited, and they don’t offer a way to manage email and SMS together from a single screen.

All in one data reporting for sms marketing campaigns in Klaviyo CRM

All-in-one simplicity

Klaviyo gives you the tools to send email and text messages with a single platform, so you can manage multi-channel campaigns in a single place. That makes it easy to see how much revenue each campaign pulls in. With customizable attribution windows, you can fine-tune how you measure results, so you’ll always feel confident that it all adds up.

Attentive only sends texts. That means that you’d need to purchase a second platform for email, which complicates revenue attribution. Since Attentive has a long default attribution window and it can’t be adjusted, it can require extra steps to determine how much each message has earned.

Subscriber and consent management

When you reach the right audiences, you can build your subscriber list faster. Klaviyo gives you the tools to target signup forms at unique audiences so you can collect phone numbers faster. Use a different message and a different discount offer for your current email subscribers than for net new web visitors. Plus, you can build, change, and keep improving your signup forms on your own—including a mobile-only click-to-subscribe form. Klaviyo also automates consent management across both email and SMS so you have a running record of who’s subscribed and unsubscribed from each channel. Attentive doesn’t do any of that.

SMS subscriber and content view in Klaviyo with an example of a marketing text message for 10% off in mobile screen

Subscriber and consent management

When you reach the right audiences, you can build your subscriber list faster. Klaviyo gives you the tools to target signup forms at unique audiences so you can collect phone numbers faster. Use a different message and a different discount offer for your current email subscribers than for net new web visitors. Plus, you can build, change, and keep improving your signup forms on your own—including a mobile-only click-to-subscribe form. Klaviyo also automates consent management across both email and SMS so you have a running record of who’s subscribed and unsubscribed from each channel. Attentive doesn’t do any of that.

Why growing brands choose Klaviyo

Star

G2 REVIEW
“[The] best way to reconvert your customers… Klaviyo allows you to see all your flows or funnels of email in a nice organizational chart type of visualization. This makes it really easy to see what emails will be sent when, and your flow of emails/order.”

Hayden Grant F

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