Coming Soon — Customer Analytics

Online businesses generate vast amounts of data that should be easily accessible to you without needing a CS degree or SQL queries. Klaviyo’s Customer Analytics consolidates all of your data, including sales, product, and customer data, providing a seamless, 360-degree view of your business — far faster than any other Business Intelligence tool.

Advanced customer-level reporting without the wait

Whether you’re planning your next campaign send or mapping out an entire quarter of marketing activities, you need answers about your business and your customers to plan effectively. With Klaviyo’s Customer Analytics, you don’t need to set up a database or fancy ETL system — you can go from question to answer to action in a matter of minutes, not days, weeks, or months.

Unlock more opportunities with segmentation

Use Klaviyo’s robust segmentation to find highly relevant groups of profiles and use Customer Analytics to understand everything about them. Discover products your repeat customers love most or the order size of your best customers, identify potential big spenders earlier in their lifecycle.

Marketing channel performance simplified

Marketing channels were not created equal and they should not be treated that way. To successfully manage and grow your brand you need to know which channels to prioritize and which to leave behind. Klaviyo automatically tracks UTM parameters on each profile so you can understand your acquisition costs, ROI, and growth.

Combine sales, marketing, and web activity

Customer Analytics is more than just data about your customers, it’s data about your sales and website, too. Unlike other solutions, Klaviyo makes it easy for you to understand the relationship between activity on your website and sales. See how web visits influence sales or how marketing activity drives web traffic that ultimately converts.

Marketing channel performance simplified

Marketing channels were not created equal and they should not be treated that way. To successfully manage and grow your brand you need to know which channels to prioritize and which to leave behind. Klaviyo automatically tracks UTM parameters on each profile so you can understand your acquisition costs, ROI, and growth.

Combine sales, marketing, and web activity

Customer Analytics is more than just data about your customers, it’s data about your sales and website, too. Unlike other solutions, Klaviyo makes it easy for you to understand the relationship between activity on your website and sales. See how web visits influence sales or how marketing activity drives web traffic that ultimately converts.

Track any metric that’s important to your growth

Use Customer Analytics to analyze important trends based on metrics from any of the 150+ pre-built integrations. Want to track something more unique like mobile app engagement? Use our flexible API to send Klaviyo a custom event that’s important to you. No matter what part of your business you want to track, Klaviyo’s Customer Analytics can give you the answers you need.

Use Cases

Understand ROI by acquisition channel and spend

Know which channel produces the most repeat customers

Identify which product drives more sales for first-time purchasers

Increase inventory for the right SKUs for holiday season

Select the perfect high-inventory SKU for your next cross-sell campaign

segmentation

Discover which segment engages with your emails the most

Create email campaigns based on top-selling products in different regions

Verify the health of your VIP customers and see how the segment grows over time

Confirm the week to week spend of your VIP shoppers