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Covid-19 poll daily insights

June 12, 2020

  • With the Fourth of July just a few weeks away, almost half of respondents say they’ve already had to make changes to their plans.
  • About a quarter of respondents say they’re planning to buy new items for the Fourth of July celebrations this year.
  • People who plan to buy jewelry in the next month say they’re more likely to shop in person than online.


Many people are changing their plans for the Fourth of July.

Out of all U.S. respondents with Fourth of July plans, 47 percent said they’ve already changed their plans. Thirty-five percent say they have not changed their plans, and 19 percent say they’re still unsure of their plans.

have your fourth of july plans changed? (u.s.) 6-12

About a quarter of respondents are planning to make purchases in preparation for the Fourth of July.

Seventeen percent of respondents said they have not made any purchases to prep for the Fourth of July yet but they plan to, and ten percent said they have already made at least one new purchase for the occasion. The remaining 73 percent say at this time they are not planning to buy anything for the Fourth of July, but this may change as the holiday gets closer.

plans to buy for fourth of july celebrations 6-12

People plan to do more jewelry shopping in person than any other kind of shopping.

Across all product categories, about eight percent of people who plan to shop in the next month say they will do so completely in person. Jewelry shopping is the most popular plan for in-store shopping, chosen by twelve percent of survey participants. Still, it shows that even jewelry shoppers are still planning to do a lot of their shopping online.

plans to shop: jewelry vs other goods 6-12

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