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Covid-19 poll daily insights
June 10, 2020
- More people in the northeast said they’ll be returning to in-store shopping experiences for summer compared to other areas in the US.
- Essential workers, stay-at-home parents, and students said they’re buying more new items for summer this year.
- Slightly more women than men plan to buy apparel and accessories in the next month.
Slightly more people in the northeast region of the US said they’ll be doing most or all of their summer shopping in person.
Fifteen percent of those in the northeast said they’ll be doing all of their summer shopping in store—a higher number than the 9–10 percent of residents living in the midwest, south, and west. Why the difference in shopping behavior by region? In the northeast, New York is driving this increase in in-store shopping experiences with 25 percent of people planning to hit the stores this summer. New York has been a hot spot for the coronavirus and with so many residents on recent lockdown—coupled with the decreasing number of COVID-19 cases—people may be looking to resume in-store shopping just to get out of the house.
Essential workers, stay-at-home parents, and students said they’re buying more new items for summer this year.
Forty-one percent of essential workers, 36 percent of students, and 33 percent of stay-at-home parents said they’re making summer purchases they hadn’t made previously. Non-essential workers weren’t too far behind with 31 percent planning to buy new summer items. Retirees and people who are unemployed, however, are holding off. Only 18 percent of retirees and 19 percent of unemployed respondents are planning to buy new items for summer.
Women plan to do more clothing shopping in the next month.
Fifty-one percent of women said they’re planning to buy apparel or accessories in the next month, compared to just 40 percent of men. What’s on women’s summer shopping lists? New summer dresses, bathing suits, and shorts, according to respondents.
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