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Covid-19 poll daily insights

Thursday
June 4, 2020

  • Many parents who aren’t sending their kids to summer camp are making up for it by buying games, inflatable pools, toys, and sporting goods.
  • More people in the UK are struggling to find in-stock home goods items than in the US.
  • More than half of those who already bought Father’s Day gifts bought them online.

 

Parents are preparing to be at home with their children all summer.

Many parents who’d planned to send kids to camp this summer are unable to or are choosing not to. As a result, more than half are planning to buy new items to get their children through the summer. Eighteen percent of parents said they’re buying games including puzzles and board games. Fifteen percent of parents said they’re buying pools and pool-related items. Fourteen percent said they’re buying toys.

what parents are buying their children who are unable to attend summer camp 6-4

More people in the UK said they’re running into out-of-stock issues.

Specifically, more people in the UK than the US said they’re having trouble finding home goods, beauty, apparel, home improvement, office supplies, sporting goods, and toys in stock. Overall, people in the UK reported that they were struggling to find in-stock items in more product categories than people in the US. People in the US reported more issues finding food and beverage, electronics, and health and fitness goods.

out of stock items by country 6-4

Fifty-seven percent of people who already bought Father’s Day gifts bought them online.

Twenty-eight percent said they bought through a combination of online and in-store, and only 15 percent bought completely in-store. Twenty-three percent of those who’ve not yet purchased but plan to said they weren’t sure how they’d buy their gifts.

father's day purchasing behavior 6-4

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