Tuesday
May 19, 2020

• The majority of respondents say they’ll continue to buy from brands they discovered in the last few months, even after restrictions ease.
• A third of respondents say they don’t think they’ll be regularly shopping in-person for non-grocery items for at least two months, if not longer.
• Many people say they’re spending less on food, clothes, and gas.

People plan to continue buying from the new online stores they first discovered in the last few months.

Forty-seven percent of people said they definitely plan to continue buying from some of the new brands that they’ve purchased from during this time. Forty-two percent of people said they’d consider buying again from one of the brands they recently purchased from if they see something they need or want. Only eight percent of people said they don’t plan to purchase from newly discovered online stores and will go back to only buying from the stores they used to shop with.

With restrictions changing around the US, some people report already shopping in-person for non-grocery items, while others think they won’t be shopping in-person again for at least a few months.

Twenty-one percent of respondents said they’re already shopping regularly for non-grocery items. But 38 percent of people said they think it’ll be more than two months before they’re regularly shopping in-person for items beyond groceries.

Some people say they’ve spent less on categories such as food, clothing, and gas.

Twenty-five percent of respondents said they’re saving money on food. For some, this is due to not going out to eat; for others, they say they’ve changed their habits. As one person explains, “I don’t need special snacks or lunch food because I’m working from home and I’m buying staples rather than junk food.”

While many apparel brands are seeing increased sales, some consumers still say they’re saving money on clothes. Seventeen percent of people said they’re buying less clothing—in particular, shoes and non-athletic apparel. Eleven percent of people mentioned saving on gas and car-related items.