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Covid-19 poll daily insights

May 18, 2020

  • People report planning to spend more than usual on gifts for high school graduates.
  • People are planning to buy clothes, electronics, furniture, and home appliances this Memorial Day.
  • People with children under 18 say they’re more likely to buy a gift from an online store they hadn’t bought from before.


High school graduates should expect gifts that are slightly bigger than normal.

Twenty-five percent of people buying gifts for high school seniors said they plan on spending more than normal. This was the highest spending amount for any educational degree. Only 17 percent of people buying a gift for graduates of other degrees said they’d be spending more than normal. Only five percent of those buying gifts for high school graduations said they’d spend less than normal compared to 12 percent of those giving gifts for other graduations. The most popular gifts for high school seniors included gift cards, items for dorm rooms, and money.

planned spending on graduation gifts by degree 5-18

People often wait for Memorial Day Sales to buy certain items and this year is no exception.

Thirteen percent of people waiting for sales said they planned to buy various items of clothing, including activewear, shoes, and swimsuits. Twelve percent of people said they have plans to buy furniture, including beds and couches. Eleven percent said they plan to buy electronics, including TVs and Laptops. As one person said “Just shopping would be great since we’ve been quarantined for so long.”

top items people plan to buy during memorial day sales 5-18

Parents with younger children are more likely to buy gifts from new stores right now.

Fifty-three percent of parents with young children said they would buy a gift in the next few months from a store they hadn’t bought from before. Only 41 percent of those without young children said they would buy a gift from a store they hadn’t bought from before.

plans to buy gifts 5-18

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