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Covid-19 poll daily insights

April 28, 2020

  • A vast majority of people in the UK think brick and mortar stores will stay closed through May or June, while people in the US are less sure of what to expect.
  • Most people don’t think they will immediately return to working in their office full time after stay-at-home orders lift.
  • People living with kids under the age of 18 continue to buy toys and games at a higher rate.


Expectations about brick and mortar store closures differ in the US and the UK.

While a couple of US states have recently started easing stay at home orders, within the past few days many others extended the orders further into the future. The UK government updated guidelines two weeks ago pushing stay at home orders out another three weeks and has said they will continue to re-evaluate.

A vast majority of UK respondents say they expect brick and mortar closures to last through either May or June. Fifty-one percent say they think brick and mortar closures will last through June, while 32 percent think they’ll go until the end of May.

Overall, US respondents are more divided. A combined total of 64 percent expect closures through May or June (41 percent through May, 23 percent through June). Eleven percent say they think they’ll last through the end of July, and seven percent think they’ll last through August.

Those in the US are also more uncertain: 14 percent say they have no idea when stores will reopen, compared to only 4 percent in the UK.

how long people expect stores to stay closed 4-28

Many people expect to keep working remotely.

Only 21 percent of people think that they’ll immediately return to the office full-time after stay-at-home orders lift. Thirty-one percent of people think they’ll work from home longer than restrictions require them to, but expect that they’ll eventually go back into the office full-time. Fifteen percent of people aren’t sure what they’ll do yet.

work expectations once stay-at-home orders lift 4-28

People who live with kids under 18 are still buying more toys and games.

Thirty-eight percent of people who live with kids under 18 bought toys and games in the last two weeks, compared to 15 percent of people who don’t. Additionally, 51 percent of those who do live with kids plan to buy more toys and games in the next two weeks.

toy and game purchases by household 4-28

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Consumer sentiment

What are people buying and why?

While many people continue to buy apparel from home, many listed it as the main thing they plan to buy when stay-at-home orders are lifted. Some say it’s because their favorite clothing store isn’t selling online. For others, it’s because they feel like they need to try the clothes on before buying. As one person explained, “Clothing might not fit; I prefer to try on.”

Many people tell us they’ve canceled trips they’d been planning for this summer as a result of the spread of coronavirus. In some cases, would-be travelers’ chosen destinations have closed. In others, layoffs, financial obstacles, and concerns about the future disrupt plans.“ I can no longer afford to take a vacation due to being furloughed,” explained one person.

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