Daily Recap
Consumer Survey Insights
Consumer Poll
Friday, May 29, 2020
Sixty percent of people say they’ve had trouble finding food and beverage items they need—they’re out of stock. Most people plan to buy gifts for Father’s Day online this year.
Consumer Poll
Thursday, May 28, 2020
Essential workers plan to buy from retailers filing for bankruptcy at a higher rate. People without young children report plans to keep more of their shopping online after restrictions end.
Consumer Poll
Wednesday, May 27, 2020
Clothes, food and electronics are on the top of the list for Father’s Day gifts. A third of respondents said they are buying something they don’t usually for summer this year.
Consumer Poll
Tuesday, May 26, 2020
Those who have already purchased Father’s Day gifts spent the same as usual or more. Essential workers report more shopping on mobile devices compared to non-essential workers.
Consumer Poll
Thursday, May 21, 2020
Non-essential workers think they won’t be regularly shopping for items beyond groceries in-stores for longer than essential workers. More than half of the respondents say they are shopping from a retailer that is filing for bankruptcy.
Consumer Poll
Wednesday, May 20, 2020
Slightly more people say they are doing more shopping on their mobile devices these days. A quarter of respondents say they plan to buy summer clothes over the next few weeks.
Consumer Poll
Tuesday, May 19, 2020
The majority say they will continue to buy from brands they discovered recently after restrictions ease. Many say they think they won’t be shopping in-person regularly for at least two months.
Consumer Poll
Monday, May 18, 2020
People report more increased gift giving for high school graduates. People are planning to buy clothes, electronics, furniture and home appliances this Memorial Day.
Consumer Poll
Friday, May 15, 2020
Forty-two percent of UK shoppers say they are spending more money on this year’s graduation gifts. More than a quarter of shoppers have already bought Father’s Day gifts.
Consumer Poll
Thursday, May 14, 2020
People’s priorities for shopping in-person and online are different in the next few weeks.People under 45 and more likely to buy gifts from places online they haven’t shopped before.
Consumer Poll
Tuesday, May 12, 2020
Once restrictions ease, people expect to be less concerned with product availability while shopping online. Many people say their first priorities will be going to restaurants and seeing family and friends.
Consumer Poll
Monday, May 11, 2020
Nineteen percent of respondents say they’ve already bought gifts for Father’s Day. Positive reviews are a priority for shoppers at online stores but not in-person stores.
Consumer Poll
Friday, May 8, 2020
The vast majority are spending the same as usual or more on graduation gifts. Even in US states that have not started to re-open, many people think brick and mortar stores will open after May.
Consumer Poll
Thursday, May 7, 2020
In the US, more people shopping for Mother’s Day say they purchased from new online stores. Fewer men have already bought their Mother’s Day gifts compared to women.
Consumer Poll
Wednesday, May 6, 2020
In the US, while many have their Mother’s Day gifts planned from flowers to jewelry, others are not sure. Even for those who know what they are buying, many have yet to purchase.
Consumer Poll
Tuesday, May 5, 2020
Some people say they have shifted to slightly more impulsive buying. People spent more of the last two weeks than they thought they would.
Consumer Poll
Monday, May 4, 2020
People who think brick and mortar stores will open sooner are more interested in being able to shop in person. Non-essentials workers with kids under 18 plan to go back into the office sooner.
Consumer Poll
Friday, May 1, 2020
Shoppers’ priorities change as businesses reopen in some states. Many people plan to continue shopping online in the month after stay-at-home orders are lifted.
Consumer Poll
Thursday, April 30, 2020
More women plan to return to shopping in person after stay-at-home orders are lifted. Full-time non-essential workers under 45 expect to keep working remotely for longer.
Consumer Poll
Wednesday, April 29, 2020
Many people plan to continue shopping online after stay at home restrictions are lifted. More people bought than they expected to, especially apparel and beauty goods.
Consumer Poll
Tuesday, April 28, 2020
More people in the US than people in the UK think that stay at home orders will only go until the end of May. Most people don’t think they will immediately return to working in their office full time.
Consumer Poll
Monday, April 27, 2020
Those 65 and over are donating more of their stimulus checks than any other age group. For those who have been laid off recently, the stimulus check is really for necessities.
Consumer Poll
Friday, April 24, 2020
Stimulus check recipients plan to spend more of their checks on home goods and home improvement than other non-essentials. A growing number of people are shopping at new stores.
Consumer Poll
Wednesday, April 22, 2020
Fewer people think brick-and-mortar stores will open before June 1st. Stimulus check recipients prioritize low prices and free shipping, and most plan to spend some stimulus money this month.
Consumer Poll
Tuesday, April 21, 2020
More people prioritizing local businesses. More than half of the people who have already received their stimulus check plan to spend some of it this week.
Consumer Poll
Monday, April 20, 2020
After stay-at-home orders are lifted, some are excited to get out but others are worried. More and more people continue to report shopping at new stores.
Consumer Poll
Friday, April 17, 2020
Over the last week, we’ve seen a slight uptick in the number of people reporting shopping at new stores online. Essential workers are more focused on getting items quickly and for less.
Consumer Poll
Wednesday, April 15, 2020
Most respondents expect brick-and-mortar stores to be closed until the end of May. About half of respondents say they’re only buying the products they consider “essential.”
Consumer Poll
Tuesday, April 14, 2020
Parents prioritize delivery speed. Most people don’t know what they might want to buy two weeks from now. Many are buying from online stores they haven’t shopped before.
Consumer Poll
Monday, April 13, 2020
Most shoppers report feeling somewhat satisfied or the same as normal about their online shopping experiences. Shoppers are discovering more brands through Instagram and Google.
Consumer Poll
Friday, April 10, 2020
Nearly half of respondents are buying at least some of their purchases from online retailers they had never shopped at before. Availability and free shipping are top priorities.
Consumer Poll
Thursday, April 9, 2020
People have been spending more impulsively in states that have been staying home longer. Retirees report consistent spending on home goods.
Consumer Poll
Wednesday, April 8, 2020
Product availability is becoming a challenge for some shoppers. Shoppers under 45 are impulse-buying electronics at a higher rate. Hardware and home improvement essentials remain a popular repeat buy.
Consumer Poll
Tuesday, April 7, 2020
People under 45 are buying more impulsively. Those in states with stay-at-home orders plan to spend less than usual. More non-essential workers are buying health and beauty products.
Consumer Poll
Monday, April 6, 2020
The three most common factors that contribute to where people decide to shop online: price, availability, and delivery speed. Food and beverage purchases are more planned out than impulsive.
Consumer Poll
Friday, April 3, 2020
Shoppers in the five states with the most cases of coronavirus plan to spend less compared to those in the rest of the US. Plans to buy beauty products continue to rise for those 45 and over.
Consumer Poll
Thursday, April 2, 2020
For the fourth day, more people report buying from independent retailers. The category on men’s minds: home goods and garden supplies. Households with 3 or more kids reported buying the most toys.
Consumer Poll
Wednesday, April 1, 2020
Many shoppers who have purchased apparel, toys, and hobby goods are already planning to buy again. For the third day in a row, more respondents said they were shopping at independent retailers.
Consumer Poll
Tuesday, March 31, 2020
More people who shopped at independent retailers bought clothing. The frenzied spending of the last two weeks may be settling down. Even those who plan to start spending less are more likely to buy the “new essentials”.
Consumer Poll
Monday, March 30, 2020
Amazon is leading the pack of online shopping destinations, with 89% of respondents saying they are shopping there. Women are investing in self-care, but the types of purchases they’re making differ by age group.
Consumer Poll
Friday, March 27, 2020
Those who spent more than normal were buying electronics. More men are planning to buy fitness gear compared to those who already bought it. And people said they want to spend on apparel & accessories soon.
Consumer Poll
Thursday, March 26, 2020
People are increasingly spending more of their money online vs. in store. A higher amount of people ages 45+ are spending more than usual. And people who are spending less may be making an exception for fitness gear.
Consumer Poll
Wednesday, March 25, 2020
Consumers are shifting their buying habits online, but some actually report more in-store shopping than normal. Spending on office supplies may not continue. And beyond food and beverage, people are buying hardware and home improvement products.
Business Daily Insights
Business Insights
Tuesday, April 21, 2020
Paid social media continues to be a helpful revenue-driving tool for apparel and accessories brands. Many brands may have seen soft sales in March (the beginning of the pandemic in the US) but are now seeing their sales increase.
Business Insights
Friday, April 17, 2020
23% of brands that sell non-essential products and report decreased sales are considering changing what they sell after the pandemic. Of brands who sell apparel & accessories on Amazon, 60% said their Amazon sales have decreased or stopped since coronavirus.
Business Insights
Wednesday, April 15, 2020
61% of respondents think consumers will spend the same amount or more than they previously did once the pandemic passes. Most think the products they sell—not macroeconomic factors—are the primary reason customers are either buying or not buying from them.
Business Insights
Tuesday, April 14, 2020
Forty-three percent of respondents say sales are going up. For the fifth day in a row, many jewelry brands say their sales are going up. Many apparel & accessory brands say their sales are going up due to discounting and/or if they sell sell activewear or casual clothing.
Business Insights
Friday, April 10, 2020
Forty-three percent of respondents continue to say sales are going up. For the fourth day in a row, pet food brands continue to say their sales are going up. More brands say they’re seeing supply chain issues.
Business Insights
Thursday, April 9, 2020
Thirty-seven percent of respondents continue to say sales are going up. For the the fifth day in a row, hardware & home improvement brands continue to say their sales are going up. More brands are spending more on ads.
Business Insights
Wednesday, April 8, 2020
For the fifth day in a row, more than 40% of respondents say their sales are going up. Consumers are starting to shift their dollars back to non-essentials categories. Of brands that are experiencing shipping issues, less are saying it’s negatively affecting their website conversion rate.
Business Insights
Tuesday, April 7, 2020
Forty-four percent of respondents continue to say sales are going up. For the sixteenth day in a row, health and fitness brands continue to say their sales are going up. More brands say they’re spending more on ads.
Business Insights
Monday, April 6, 2020
Fifty percent of respondents continue to say sales are going up. For the twelfth day in a row, apparel and accessories brands report increased sales. More brands continue to spend the same amount or more on ads.
Business Insights
Friday, April 3, 2020
Forty-six percent of respondents say sales are going up. For the eleventh day in a row, apparel & accessories brands say sales are going up. For the fourth day in a row, toys & hobbies brands say sales are going up.
Business Insights
Thursday, April 2, 2020
Forty-three percent of respondents continue to say sales are going up. For the fifth day in a row, housewares, home furnishings, and garden brands continue to say their sales are going up. More brands say they’re spending more on ads.
Business Insights
Wednesday, April 1, 2020
Thirty-five percent of respondents continue to say sales are going up. More brands say they’re seeing supply chain issues. More brands continue to spend on ads. Brands that sell non-essentials and offer free or guaranteed shipping are seeing increased sales.
Business Insights
Tuesday, March 31, 2020
31% of respondents continue to say sales are going up. For the tenth day in a row, both health and fitness and beauty and cosmetics brands continue to say their sales are going up. More brands say they’re seeing supply chain issues.
Business Insights
Monday, March 30, 2020
More than 46% of respondents continue to say sales are going up. Brands that sell apparel and accessories ideal for a stay-at-home environment are seeing increased sales and more brands say they’re seeing supply chain issues.
Business Insights
Friday, March 27, 2020
More than 28% of respondents continue to say sales are going up, but for the fifth day in a row, more brands say they’re seeing issues with shipping. More brands say they’re spending more on ads.
Business Insights
Thursday, March 26, 2020
More than 24% of respondents say sales are going up with beauty and cosmetics brands reporting increased sales. Brands still say they’re seeing issues with shipping.
Business Insights
Wednesday, March 25, 2020
At least 25% of respondents continue to say sales are going up, but supply chain impacts are becoming clearer and delays are making people worried. More brands continue to say they’re spending more on ads.
Business Insights
Tuesday, March 24, 2020
There is a continued increase in brands reporting sales going up. Supply chain impacts are becoming more clear and getting better. There’s an increasing number of brands reporting cutting all ad spend and decreasing number of brands reporting spending less.
Business Insights
Monday, March 23, 2020
States are considering logistics part of essential business (confirmed with MA, CA). And for first time, more businesses report sales going up. Web traffic appears to be leading indicator of sales–suggests conversion rates are flat.
Business Insights
Sunday, March 22, 2020
Increased reports of delays with logistics providers. Consumers are starting to focusing on new essentials. Reports of continued reduction of spending on ads.
Business Insights
Thursday, March 19, 2020
Consumer behavior is shifting. Workers are starting to think about what they need to buy to be comfortable at home. We believe this first phase was about buying essentials, the next phase will be about buying items that make people comfortable, and the next phase will be about items that make people happy.
Business Insights
Wednesday, March 18, 2020
Change in business is varied – brands that are up are up in some cases over 100% since last week and brands that are down are down in some cases more than 40% since last week.
Business Insights
Tuesday, March 17, 2020
Business is tough, but not for all. There is concern across the board on supply chains, today and in the future but a strong sense of hope and determination from brands of all sizes.
Insights from the Community
Stay Positive: 10 email ideas to uplift customers during COVID-19
Sensitively addressing COVID-19 eight weeks ago was a no brainer, but what now? Bring a little sunshine from the end of the tunnel into your subscribers’ inboxes. Here are 10 examples of positive and thoughtful emails we’ve seen since social distancing began.
Source: FuelMade
Read More ›
It’s Unanimous: Klaviyo and EXCLUSIVE Data Find Big Sales Potential Across E-Commerce
Regardless of industry, each business is facing unique challenges these days. Using data from two experts in e-commerce, find strategies that fit your business.
Source: Exclusive Concepts
Read More ›
From the Community
Email Marketing: How To Target The Right People At The Right Time (AdQuadrat for Forbes)
Target audience and timing is everything when engaging your audience. Source: Forbes
From the Community
Ecommerce Trends and Data Amid the Coronavirus
Americaneagle.com is partnering with Signifyd to bring you ongoing coverage of ecommerce trends data – by category – across their network of 10K+ merchants globally. Source: Americaneagle.com
From the Community
Telehealth in the Time of COVID — the Rosecliff Portfolio Responds with Community-Driven Solutions
We’ve been impressed by how swiftly and effectively our portfolio companies have adapted to the ‘new normal’. Source: Rosecliff Portfolio
From the Community
Forerunner Ventures’ Kirsten Green demystifies the COVID-19 consumer era – TechCrunch
Kirsten Green, founder of Forerunner Ventures, discusses buying habits in the COVID-19 era. Source: Forerunner Ventures
From the Community
Crisis-Sensitive eCommerce Email Campaigns — Top 3 Ideas You Can Use During the Coronavirus Pandemic
How are your existing email campaigns fairing during the COVD-19 pandemic? Here are some crisis-sensitive eCommerce email campaign ideas you can use! Source: Chronos Agency
From the Community
LiveArea Research | COVID-19 Business Impacts & Future Planning
Original LiveArea research exploring the impact COVID-19 has had on businesses and operations, plus concerns and priorities moving forward. Source: LiveArea
From the Community
COVID-19 & the New Customer Experience
In this article, we’ll be exploring the impact COVID-19 has had on customer experience and how your business can respond to your new customer expectations. Source: Vaimo
From the Community
Will Current Online Shopping Behaviours Survive Post-Lockdown?
Understand the impact of COVID-19 on global ecommerce and how to nurture relationships with new customers. Source: Marty Jenkins-Lyttle, Medium
From the Community
[Podcast] COVID-19 Purchasing and Consumer Insights With Klaviyo
Jake discusses these insights into the massive shift of consumer and purchasing behaviour. He talks about what to expect in the future after Covid-19 and how you can better prepare your store in the coming months ahead. Source: Milk Bottle Labs
From the Community
Adapting Your Marketing During COVID-19
During any crisis, your marketing and messaging may need to change. Putting your customer first will help you get this right. We hear from Marketing Expert, Hannah Spicer, on how becoming customer centric will get you through. Source: We Make Websites
From the Community
Meeting Customer Expectations (and the Increasing Demands of Health and Beauty Shoppers) When It Comes to Delivery
Customer expectations are higher than they’ve ever been – and this couldn’t ring more true than for health and beauty shoppers. In this guest blog from HubBox, we explore how the health and beauty industry can manage these expectations. Source: Fluid Digital
From the Community
6 Steps for Quickly Building a Successful Subscription Service in a Crisis
Inspired by our recent Tips in Ten collaboration with ReCharge, check out these six simple steps to build a successful subscription service during the COVID-19 crisis and beyond. Source: Swanky Agency
From the Community
Best Practices for Email Marketing During COVID-19
This infographic from Trinity on marketing during COVID-19 covers how to shift your priorities, plan to adapt, create unique offers, communicate with empathy, and review essential automations. Source: Trinity
From the Community
How to Shift your Business Strategy to Align with the “New Normal”
These are challenging times, and we’re here to help you find new and innovative solutions to embrace the ‘new normal’ as much as possible. Source: Americaneagle.com
From the Community
How Local Coffee is Surviving & Serving the Community w/Lauren & Ben Reese of Lionheart Coffee Company
We sit down with Lionheart Coffee Co. to discuss innovative ways they’ve stayed connected with their customers through the pandemic. Source: Logical Position
From the Community
Resources and Deals for Ecommerce Merchants affected by COVID-19
We’re helping ecommerce merchants affected by Covid 19 find support and stimulus packages to help their business survive. Source: Ecommerce Stimulus
From the Community
[GUIDE] Brand Strategy in Crisis
Implementing marketing and customer retention strategies in reaction to the COVID-19 pandemic Source: Roswell Studios
From the Community
COVID-19 and eCommerce: How the Landscape Has Changed for All Retailers
The statistics are compelling: The COVID-19 pandemic and shutdown have had a massive effect on eCommerce. Source: Digitl Haus
From the Community
The Lipstick effect and post-pandemic consumer trends
Tinuiti’s Obele Brown-West looks to past recessions and the 9/11 terrorists attacks to predict how consumer spending will return out the other side of the coronavirus pandemic. Source: Contagious
From the Community
Managing Ecommerce During Covid-19: Tips & Advice
We’re here to share some simple advice for how you can help navigate your store through the storm. Source: The Taproom Agency
From the Community
How we pivoted Waggly Club’s marketing strategy during COVID-19
Here’s how we turned their strategy on its head to ensure that they stayed connected to their audience at a time when other brands in their industry were struggling to adjust. Source: Impressive Digital
From the Community
Dear Brand Owner, Swing: An Open Letter on Ecommerce, Uncertainty & Action
For ecommerce brands, the future is being shaped by three realities. Each one shouting: “Swing.” To wait is to miss the most pivotal moment our industry may ever see. Source: Common Thread Collective
From the Community
How Brands are Altering Communications During COVID-19
In an unprecedented time of uncertainty, consumers are spending less time buying non-essentials and spending more time on their screens. How can DTC brands retain their customers in a time where they’re less inclined to buy? Source: Avex Designs
From the Community
How to Adapt to Changing Online Shopping Habits
Watch the full recording of our April 2020 webinar, “How to Adapt to Changing Online Shopping Habits” Source: Groove
From the Community
Where to Focus Your Ecommerce Marketing Efforts During COVID-19
Many retailers aren’t sure how to approach marketing and advertising amid COVID-19. Click here for everything you need to know to prosper during the pandemic. Source: Visiture
From the Community
Tadpull’s Ecommerce Metrics Benchmark
We pool anonymized data from a variety of e-commerce sites every 24 hours to identify what’s driving revenue and user behavior onsite. Source: Tadpull
From the Community
A Call to Shop Small: A Place To Find & Shop Small Ecommerce Brands
Most people want to support small ecommerce brands instead of a giant corporation, but don’t know where to find small ecommerce brands to shop. Source: Privy
From the Community
COVID 19 & Ecommerce – Where Are We Now?
Even for those that have embraced digital and omnichannel operations, there are many logistical challenges surrounding COVID-19 for eCommerce. Source: LiveArea
From the Community
Setting Up for Success Post-COVID-19
Trellis CEO Isaiah Bollinger recently “sat down” with Jayme Aronson of Fly by the MOON Media. They discussed how the onset of COVID-19 has disrupted small business operations all over the world. Source: Trellis
From the Community
An overview on the impact of COVID-19 on ecommerce Paid Media
This guide provides an overview on the trends we’ve seen from managing our clients’ paid media campaigns, around search demand and the impact on overall performance. Source: Vervaunt
From the Community
What happens when a community stands together and other silver linings
COVID-19 brought many changes, some of them incredibly devastating. But, it also showed what it looks like when companies, individuals, and communities team up! Source: Imagination Media
From the Community
Ecommerce Roundup: How Brands are Adapting During COVID-19
With the coronavirus crisis rapidly evolving, we’re seeing massive changes to consumer buying habits. Source: Visiture
From the Community
Connecting With Your Audience Without Going ‘Live’
It feels like every brand (and every person, for that matter) is going live on Instagram right now. Source: Absolute Web Services
From the Community
5 Ways to Enhance the Customer Experience During the Coronavirus
Consumer buying habits are changing. While it’s difficult to tell what the long-term implications are on the digital economy, here’s what we know from Adobe 2020 Digital Economy Index & Digital Commerce 360. Source: Blue Acorn iCi
From the Community
7 Actionable Items for ecommerce During Coronavirus
While social and online browsing is up, the majority of online merchants are seeing a significant decrease in conversions amidst the developing COVID-19 outbreak. Source: Shero Commerce
From the Community
How To Strengthen ecommerce In Uncertain Economic Times
Now is a time to strengthen ecommerce unlike any before. Covid19 has changed the game and its important to become ecommerce savvy during the crisis. Source: Trellis
From the Community
Coronavirus: Its Impact on Ecommerce
Growing concerns surrounding coronavirus has had a widespread impact across the economy. This research reveals the impact of coronavirus on ecommerce. Source: ShipStation
From the Community
Government Relief Programs for Small Businesses Affected by COVID-19
A curated list of available financial relief measures and government programs around the world for small businesses impacted by the COVID-19 pandemic. Source: Shopify
From the Community
A Regularly Updated List Tracking Marketers’ Response to Coronavirus
The latest moves brands are making to deal with the fallout, in reverse chronological order. Source: AdAge
From the Community
MuteSix COVID-19 Market Trends & Analysis
Daily market trends and insights across verticals such as health, fashion & CPG brands. Source: MuteSix
From the Community
Pet Industry Growth, Statistics & Trends: A Definitive Ecommerce Market Report
Massive growth. Immunity from financial downturns. And an ecommerce market share outpacing online retail as a whole. The pet industry represents a lucrative opportunity for emerging DTC brands. Source: Common Thread Collective
From the Community
Survive & Thrive Series – March 31st
Weekly commentary & insights on how to battle COVID-19. Source: Reload Digital
From the Community
Taking Care of Your Company and Customers During a Time of Uncertainty
A free ebook of best practices and tactics for ecommerce businesses to help keep their customers happy and optimize site and ad performance while dealing with uncertain times like COVID-19. Source: Imagination Media
Helpful Marketing Resources
Marketing amid coronavirus (COVID-19)
The current coronavirus (COVID-19) crisis is one that many of us feel underprepared for. As businesses navigate the coming weeks together, we’ve compiled a few resources that you may find helpful.