Project Repat Saves an Hour a Day Using Klaviyo Workflows
When Ross Lohr was doing development work in East Africa, he noticed a bizarre outcome of clothing donations and the global economy: Droves of American t-shirts are being sold in used clothing markets in Africa.
He later learned that a massive amount of t-shirts actually end up in landfills each year, and that 5% of the trash on earth comes from discarded textiles.
From this realization, the idea for Project Repat was born.
Project Repat allows customers to recycle old t-shirts by turning them into t-shirt quilts. The quilts are made in the United States. Since it’s founding in 2012, Project Repat has sold more than $1 million in the custom quilts, contributing to 20,000+ hours of fair wage work in the United States and preventing 250,000 t-shirts from lending up in landfills.
This is how Project Repat works: Customers sign up to get a quilt made. The Project Repat team sends them a package to put their shirts in. The customer fills the package with the t-shirts, and sends it back to the Project Repat team. Then, the Project Repat team confirms they have received the package and starts making the quilt. Once the quilt is all set, it’s sent back to the customer for the customer to enjoy.
Project Repat’s unique production model poses an email marketing challenge.
Since customer t-shirts often hold sentimental value to the customer, it’s important that Project Repat communicates with customers each step of the way and lets them know when t-shirts have been received.
Project Repat uses Klaviyo to ensure these emails get to their customers inboxes.
“Before Klaviyo, we did this manually. That worked when we had a small volume, but as the company grew it was too much to handle,” says Ross Lohr, the company’s CEO and Founder. “We had a few nightmarish months where we had hundreds of orders and had to send all of these emails manually. Fixing that was a top priority for us.”
By switching to Klaviyo for these emails, Project Repat save more than an hour a day.
The newfound bandwidth gave them time to expand their email marketing strategy beyond the transactional notifications. Now, Project Repat also uses Klaviyo for abandoned cart nurturing, referral marketing, and user-generated content. Once customers have received their blankets, they are invited to share their story on the Project Repat blog. This content is key for driving new email subscriptions and creating the Project Repat community.
All in all, Klaviyo has played a key role in helping Project Repat grow their email marketing program and as a company.