9 Post-Purchase Email Resources to Increase Retention

Post-purchase email image with person at laptop holding a credit card

Sending a successful post-purchase email series can have an immediate impact on your business. The reason — these emails help increase customer retention by turning your subscribers into loyal, repeat customers.

What are they exactly? Post-purchase emails are exactly what they sound like — emails that are sent after a customer makes a purchase. If done right, post-purchase emails will help you:

  • Tempt people to come back to your site
  • Lay the groundwork for a second purchase
  • Attain feedback from customers
  • Create a great customer experience

Did I forget to mention they work? According to our data, these types of emails see a 217% higher open rate, over 500% higher click rate, and 90% higher revenue per recipient than your average email campaign.

But creating a successful post-purchase series is easier said than done. That’s why I created a comprehensive list of the top post-purchase resources to help you create a killer post-purchase email series.

3 Types of Post-Purchase Emails

To kick it off, we’ll start with the different types of post-purchase emails: Thank yous, product reviews, and product recommendations. In this post, Marissa will talk about these three post-purchase emails and the importance of keeping in touch with your customers beyond the sale.

Content Tips for Your Post-Purchase Emails

Once you’ve gotten your recent purchasers to open, your next task is getting them to click. This is done by creating a strategic post-purchase content strategy. In this post, Marissa covers the content for each of these post-purchase emails. And if you’re of a visual person, here is a beautiful infographic to cover your post-purchase content needs.

When to Send Your Post-Purchase Emails

It may seem silly to discuss when you should send you post-purchase emails. The timing is in the description, after all — they’re supposed to be sent after a customer makes a purchase. It’s not that easy. In this post, Marissa outlines the timing of the three types of post-purchase emails, since each email serves a different purpose.

How to Segment Your Post-Purchase Emails

Within the three types of post-purchase emails, you can segment based on customers’ behavioral or profile data. In this post, Marissa will outline what these segments are and why you should target them.

Keep Buyers Engaged Post-Purchase

Keeping buyers engaged post-purchase can be a daunting task. How do you communicate with recent customers without being too pushy? Easy, by understanding the emails you are sending and the people you are sending them to.

In this post, Marissa dives into the best practices for establishing a great post-purchase rapport with your customers. She even uses some real-life examples to help you understand how often you should be reaching out post-purchase.

8 Essential Practices for a Winning Post-Purchase Email

Just because your customer made a purchase doesn’t mean your job is over. What you do after you get the sale is as important as how you got that customer to check out in the first place. In this post, Andrew provides key lessons when thinking about you post-purchase emails from paired with some great post-purchase email examples.

How to Increase Revenue With Thank You Emails

Thank you emails are surprisingly one of the most engaging emails in email marketing. In fact, they had a 352% higher open rate than a traditional email campaign and a 329% higher CTR. In this post, I go over the benefits of sending a thank you email and ways to optimize them to help you increase customer retention.

4 Simple Tips for Transactional Emails

Transactional emails are the emails that are sent after a customer takes a particular action– like shipping, order, and delivery confirmations. Besides notifying your customer of their recent activity, transactional emails are a great opportunity to build brand awareness and customer loyalty. Alicia provides 4 tips to help you turn your transactional emails into money makers.

5 Ways to Convince Customers to Buy Again in Your Post-Purchase Emails

The last thing you want to do is irritate your customers, and pressuring them to buy more products too soon after they’ve made a purchase can sometimes deter them from making another purchase. In this post, Marissa provides five tips you should keep in mind when convincing customers to buy again post-purchase.

 

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Transactional Marketing Emails (Infographic)

 

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