Email Strategy Teardown: MunchPak vs. graze

We’re kicking off our eighth email strategy teardown in our series of email strategy teardowns. This time around, I’m breaking down the ecommerce email marketing strategies behind two super successful subscription snack box services.

Just why do we take the time to teardown email strategies? It’s simple; we want to uncover the good and bad marketing out there. Good or even great marketing is successful because it treats users as individuals.

For this teardown, I signed up for emails with MunchPak and graze. Then I took a few actions and sat back to watch how the experience unfolded.

Why MunchPak vs. graze

Both companies have jumped on the subscription snack box service bandwagon.

MunchPak offers a customized selection of snacks (and drinks) from around the world. With MunchPak, subscribers can choose from 5, 10, or 20 snacks and a frequency of weekly, bi-weekly, or monthly.

graze offers a selection of “healthier snacks” in discovery sizes (small samples). Subscribers of graze are given the option to customize the types of snacks they want to receive in their sample box, and have the ability to purchase more from their online store.

What I did vs. what they did

What I did
I subscribed to their email lists (if they had one), signed up for their subscription service, and then canceled my account after two months.

I mean how many snack boxes do I need? The answer— there’s never enough when you work in an office of over a hundred people.

grazeGraze’s snack boxes offered a selection of healthy, tasty, samples.


This snack box came from MunchPak and was maple bacon finger licking good.

What they did
There was a huge difference in the communications each company provided. I received promos, customer surveys, win-back emails, and emails looking to up-sell and cross-sell.

See the complete teardown

Learn more about the email strategies of MunckPak and graze in our complete email strategy teardown – including timeline and content comparisons – and see which company’s strategy came out on top.

Check Out the Email Strategy Teardown:

MunchPak vs. graze


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