Drive purchases with low inventory flows

Platform news
May 16, 2024
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Klaviyo flows create personalized customer journeys by sending timely messages triggered by real-time behavior.

With low inventory flows, you can let customers know when products they’ve viewed are likely to sell out. This creates a sense of urgency for shoppers to buy quickly – and means more sales for you.

As your partner, we’re always innovating the Klaviyo platform to help you create more seamless experiences for all your customers. We’re excited to announce that low inventory flows are now available for stores using Shopify, BigCommerce, Wix, and custom catalogs.

How it works

Low inventory flows send messages to recipients when a product is low on stock. You can also let people know that individual sizes, colors, and more are running low.

To get started, navigate to Flows and Create from Scratch. In the trigger panel, select Low inventory. Check out our help center for more detailed information on creating low inventory flows.

To make sure you’re reaching shoppers most likely to buy, flows are only triggered for people who have engaged with a product in some way – by adding the item to their cart, viewing the item, or starting a checkout. And to ensure your customers aren’t hearing from you too much, you can add settings to skip anyone who has recently purchased.

With our new low inventory flows, Klaviyo helps you drive urgency for your shoppers when stock levels of their favorite products reach a low point. We’re looking forward to seeing how you use this new feature to create smarter relationships with your customers.

Head over to our What’s New page to see what else has recently launched in your Klaviyo account.

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Cindy Sun
Cindy Sun
Senior product manager
Cindy Sun is a senior product manager at Klaviyo.
Shoshana Antunes
Senior product marketing manager
Shoshana Antunes is a senior product marketing manager at Klaviyo, focused on the platform’s email and review products. She is passionate about supporting SMBs and believes they are the heartbeat of communities, and offer the ability to create generational wealth for business owners and their families. She’s spent the last 6 years in tech and 8 years in marketing working to improve experiences and processes for small businesses. Outside of work, she often has her head in a book, working toward her goal of reading 30 books in 2024. She also (mostly) enjoys doing DIY projects for her fixer upper, though she says she isn’t particularly handy. Shoshana has her MBA from Boston University.