Use scarcity to boost sales
Generated by Klaviyo AI
The article explains how Klaviyo’s low inventory flows notify shoppers when products or specific variants are close to selling out. It outlines setup steps, trigger conditions, and safeguards to target engaged customers without over-messaging.
- Low inventory alerts: Flows send messages when products—or specific sizes and colors—reach low stock levels to encourage timely purchases.
- Supported store platforms: Low inventory flows are available for stores using Shopify, BigCommerce, Wix, and custom catalogs.
- Simple flow setup: Users create a flow from scratch, select the Low inventory trigger, and can reference the help center for detailed configuration guidance.
- Targeting engaged shoppers: Messages only trigger for people who have interacted with a product, such as viewing it, adding it to cart, or starting checkout.
- Avoiding over-messaging: Settings can be added to skip customers who have recently purchased, reducing redundant or excessive notifications.
Klaviyo flows create personalized customer journeys by sending timely messages triggered by real-time behavior.
With low inventory flows, you can let customers know when products they’ve viewed are likely to sell out. This creates a sense of urgency for shoppers to buy quickly – and means more sales for you.
As your partner, we’re always innovating the Klaviyo platform to help you create more seamless experiences for all your customers. We’re excited to announce that low inventory flows are now available for stores using Shopify, BigCommerce, Wix, and custom catalogs.
How it works
Low inventory flows send messages to recipients when a product is low on stock. You can also let people know that individual sizes, colors, and more are running low.
To get started, navigate to Flows and Create from Scratch. In the trigger panel, select Low inventory. Check out our help center for more detailed information on creating low inventory flows.
To make sure you’re reaching shoppers most likely to buy, flows are only triggered for people who have engaged with a product in some way – by adding the item to their cart, viewing the item, or starting a checkout. And to ensure your customers aren’t hearing from you too much, you can add settings to skip anyone who has recently purchased.
With our new low inventory flows, Klaviyo helps you drive urgency for your shoppers when stock levels of their favorite products reach a low point. We’re looking forward to seeing how you use this new feature to create smarter relationships with your customers.
Head over to our What’s New page to see what else has recently launched in your Klaviyo account.
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