
Half Magic grows repeat purchasers 5x with help from Klaviyo email, SMS, and Customer Hub
“Klaviyo Customer Hub definitely was a level up for us.
We look at Klaviyo as our B2C CRM—I know we have our best, most continuous customer record in Klaviyo, and I have a high level of confidence that the roadmap is anticipating all our needs. You’re going to have to pry Klaviyo from my cold dead hands.
Having Klaviyo as our source of truth for all of our data across performance and user engagement, and trusting that it’s accurate and cohesive — it’s critical to understanding how people are actually engaging and shopping.
We want our customers to hear from us when they want to hear from us, and when they are ready to purchase. Now we can do that, taking the signals across all of our different platforms and bringing them together in Klaviyo B2C CRM.









