Feature Launch: Automatic Email Template Creation

Automatically Generated Email Templates

We’re super excited to launch a new feature that will automatically generate great looking templates directly from your logo and color scheme to help you get up and running even faster.

In just the five minutes it takes to input the basic details of your branding (logos, colors, links, etc.), Klaviyo will generate 8 sleek templates based on your type of business. Whether you’re an ecommerce store, a local business, a non-profit, a web app, or something else entirely, our templates will get you running quickly and without the need for designers or engineers.

email templates logos and colors

Creating customized templates in minutes

When companies first subscribe to Klaviyo, the sign up wizard quickly identifies the type of business they are and the tools they use in order to automatically fill in as much information as possible. With our new automatic template creation feature, we’ve added your logo, your color scheme, your fonts, your links, and your social profiles to every email. Once you input this information and click next, we generate customized templates that will appear in your ‘Email Templates’ tab.

List of Email Templates

Our goal with these 8 automatic templates is to give you a varied selection of emails for different purposes – announcing new products or features, a weekly newsletter, a gallery of images, etc.

For each template, you can easily use Klaviyo’s drag and drop responsive editor to modify the layout, change text, links, and more. Additionally, if you would like to make changes to the core structure of the templates, you can go back to the setup wizard, change the logo, colors, or fonts, and we’ll automatically rerun them for you.

Email Templates in Klaviyo's Drag and Drop Editor

How to get started

Once you sign up for Klaviyo’s services, you will be prompted to enter your logo and store info. Then, the templates will automatically be generated. Existing customers can go to the ‘Accounts’ tab and click the setup wizard, which will allow you to enter your details and get started.

What’s next for email templates

Designers are great, but our technology makes it easier for small businesses to create great looking email templates on their own. These initial templates get you started, but you’ll soon see us incorporate the same logo, colors, and links into your ideas, too. Up next, we’ll be able to pre-build automated emails customized for your business – for example, abandoned carts, new accounts sign ups, and more.

Are there brands with templates you really like? Are there any specific email templates you’d like to see? We’d love to hear more in the comments.


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