Examples of effective fall emails
Generated by Klaviyo AI
The post analyzes three fall-themed email designs from 2Modern, Karmaloop, and Blank Label. It highlights how each brand balances seasonal relevance, visual design, branding consistency, and calls to action to drive engagement and sales.
- Seasonal yet on-brand: 2Modern weaves fall colors into text, dividers, and products while maintaining its core blue branding in the header and footer.
- Strategic calls to action: Both 2Modern and Blank Label use multiple, prominent call-to-action buttons and repeated offer language to reinforce the purpose of the email.
- Product-focused fall themes: Karmaloop emphasizes cold-weather products and fall fashion essentials rather than a heavily seasonal layout, aligning content with recipients’ needs.
- Visual engagement tactics: Karmaloop incorporates a GIF to showcase a reversible bomber jacket, while all three brands rely on rich imagery linked to their sites.
- Clear structure and cohesion: Blank Label front-loads key information, uses a linear layout with ample white space, and repeats a tartan pattern to unify the fall collection story.
The start of fall is a busy time for ecommerce stores.
And every day hundreds marketers use Klaviyo to create beautiful newsletter templates.
Here are three from the past week that we think are especially well crafted and why.
1. 2Modern
Like their furniture, 2Modern’s email design is sleek, minimalist, and contemporary. This simple layout incorporates an autumn theme without being too in-your-face about it. They include fall colors in the text, line breaks, and featured products, but still retain their signature cool, blue branding in the header and footer. The email is long, but packed with photos and links to make it engaging. 2Modern includes a call to action midway through, which both breaks up the scheme and offers a deal to entice recipients to buy. In fact, the email contains a total of four large calls to action, and the repeated “Save 15% now” link at the end of each product description reinforces the reason for the email.
2. Karmaloop
Karmaloop focuses less on a fall-themed layout and more on fall-themed products. Like 2Modern, they include their branding and quick links in the header and footer, and fill the email with images that redirect to their site. They have similar call to action buttons, too, that repeat the same “Shop Now” message. What’s especially great about Karmaloop’s email is that it anticipates its recipients’ needs. Cold-weather products are highlighted, reflecting the changing seasons and covering all the bases when it comes to fall fashion. They also include a GIF in their email. Using video elements in email is a clever, eye-catching way to display their reversible bomber jacket.
3. Blank Label
In this email, Blank Label concentrates all the important information at the top of the page, so you don’t even have to scroll to read that it’s about their fall collection. They later go into more depth, but still include a call to action button after each description, like 2Modern. The linear layout of the email and abundance of white space make these buttons stand out all the more. The photos all include the same tartan pattern, which makes it clear that this is Blank Label’s new design, while at the same time demonstrating its versatility. By the end of the email, they’ve shown you at least three ways to wear their new shirt.
Next week, we will look at three more emails, so feel free to nominate one of your own or one you liked!
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