3 Fall Email Designs We Love

The start of fall is a busy time for ecommerce stores, and every day hundreds marketers use Klaviyo to create beautiful newsletters. Here are three from the past week that we think are especially well crafted and why.

1. 2Modern

2modern fall1

Like their furniture, 2Modern’s email design is sleek, minimalist, and contemporary. This simple layout incorporates an autumn theme without being too in-your-face about it. They include fall colors in the text, line breaks, and featured products, but still retain their signature cool, blue branding in the header and footer. The email is long, but packed with photos and links to make it engaging. 2Modern includes a call to action midway through, which both breaks up the scheme and offers a deal to entice recipients to buy. In fact, the email contains a total of four large calls to action, and the repeated “Save 15% now” link at the end of each product description reinforces the reason for the email.

2. Karmaloop


Karmaloop focuses less on a fall-themed layout and more on fall-themed products. Like 2Modern, they include their branding and quick links in the header and footer, and fill the email with images that redirect to their site. They have similar call to action buttons, too, that repeat the same “Shop Now” message. What’s especially great about Karmaloop’s email is that it anticipates its recipients’ needs. Cold-weather products are highlighted, reflecting the changing seasons and covering all the bases when it comes to fall fashion. They also include a gif, which is a clever, eye-catching way to display their reversible bomber jacket.

3. Blank Label

blank label

In this email, Blank Label concentrates all the important information at the top of the page, so you don’t even have to scroll to read that it’s about their fall collection. They later go into more depth, but still include a call to action button after each description, like 2Modern. The linear layout of the email and abundance of white space make these buttons stand out all the more. The photos all include the same tartan pattern, which makes it clear that this is Blank Label’s new design, while at the same time demonstrating its versatility. By the end of the email, they’ve shown you at least three ways to wear their new shirt.

Next week, we will look at three more emails, so feel free to nominate one of your own or one you liked!

What did you like best about these newsletters? Do you think there are areas where these companies could have improved? Let us know in the comments.


Our top-performing customers build kickass abandoned cart series. Here…



Smart VIP reward program ideas you can learn from



Feature Launch: Klaviyo for Apple iOS


.yuzo_related_post img{width:260px !important; height:250px !important;}
.yuzo_related_post .relatedthumb{line-height:16px;background: !important;color:!important;}
.yuzo_related_post .relatedthumb:hover{background:#ffffff !important; -webkit-transition: background 0.2s linear; -moz-transition: background 0.2s linear; -o-transition: background 0.2s linear; transition: background 0.2s linear;;color:!important;}
.yuzo_related_post .relatedthumb a{color:#323b43!important;}
.yuzo_related_post .relatedthumb a:hover{ color:}!important;}
.yuzo_related_post .relatedthumb:hover a{ color:!important;}
.yuzo_related_post .yuzo_text {color:!important;}
.yuzo_related_post .relatedthumb:hover .yuzo_text {color:!important;}
.yuzo_related_post .relatedthumb{ margin: 0px 0px 0px 0px; padding: 5px 5px 5px 5px; }

jQuery(document).ready(function( $ ){
//jQuery(‘.yuzo_related_post’).equalizer({ overflow : ‘relatedthumb’ });
jQuery(‘.yuzo_related_post .yuzo_wraps’).equalizer({ columns : ‘> div’ });

Back to Blog Home
Get email marketing insights delivered straight to your inbox.
*By entering your email address and clicking Subscribe, you consent to receive marketing emails (such as newsletters, blog posts, webinars, event invitations and new product updates) from Klaviyo from time to time. You can unsubscribe at any time by clicking on the “Unsubscribe” link at the bottom of our emails. For more information on how we process your personal information and what rights you have in this respect, please see our Privacy Policy.
Own your data.
Own your growth.
© 2022 Klaviyo. All rights reserved. Klaviyo and the Klaviyo logo are trademarks or registered trademarks of Klaviyo, Inc. or its affiliates.
Terms and Privacy Manage Cookies