Posts by Jax Connelly | Klaviyo

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Jax Connelly

Lead editor-Klaviyo

Jax Connelly

Jax Connelly

Jax Connelly (they/she), lead editor at Klaviyo, started their career doing SEO at a small digital ad agency and spent most of their twenties managing a financial magazine for a trade association based in Washington, DC. Most recently, she studied and taught writing at Columbia College Chicago during the peak years of the pandemic. Outside of their day job, Jax is an award-winning creative writer who has received honors including 4 Notables in the Best American Essays series, contest awards from publications like Nowhere Magazine and Prairie Schooner, and a residency from the Ragdale Foundation. Jax lives in Chicago a block away from Lake Michigan with her elderly Jack Russell Terrier, Cloo.

Posts by this author

In lavender and white font on a dark, galaxy-like background, image reads, "how 1.5K+ marketers are using AI at work." To the right of the text is an image of a report booklet titled, "The AI trends report for ecommerce marketers."

In lavender and white font on a dark, galaxy-like background, image reads, "how 1.5K+ marketers are using AI at work." To the right of the text is an image of a report booklet titled, "The AI trends report for ecommerce marketers."

Apr 8, 2024

Why using AI in the workplace can be valuable

In a global survey of ecommerce marketers, respondents revealed they feel hesitant to admit when they’re using AI. Learn how AI can make you a more valuable employee.

6min read

woman sitting at her desk writing

woman sitting at her desk writing

Mar 18, 2024

Your free RFP Template: 122 questions to ask

Use Klaviyo’s free RFP template to discern what marketing automation tool is right for you during the vendor evaluation process.

23min read

Mar 7, 2024

Marketing automation KPIs: how to measure your success

Learn 4 ways to test and optimize your marketing automation efforts.

10min read

Mar 4, 2024

Activate both in-person and online customer data to grow omnichannel revenue

A strong foundation of data feeds you a 360-degree, up-to-date view of your customers—and it’s the only way to deliver a consistent brand and customer experience.

3min read

Mar 4, 2024

Consolidate your retention marketing efforts under one roof

Learn how consolidating your retention marketing efforts in Klaviyo can help you dream up complex, varsity-level marketing initiatives.

3min read

In white font on a black background, text on the left side of the image reads, "AI is only as good as the data it's built on." The Klaviyo flag is in salmon in the upper left corner. The ride side of the image shows a product illustration of what it looks like to use AI to evaluate business performance in the back end of Klaviyo, along with an example of an AI-powered report.

In white font on a black background, text on the left side of the image reads, "AI is only as good as the data it's built on." The Klaviyo flag is in salmon in the upper left corner. The ride side of the image shows a product illustration of what it looks like to use AI to evaluate business performance in the back end of Klaviyo, along with an example of an AI-powered report.

Feb 23, 2024

Why clean data is important to AI development

Learn why clean customer data is integral to the development of artificial intelligence and machine learning in martech platforms.

9min read

In sage font on a lemon background, copy reads, "WHAT IS SMS MARKETING?" In smaller black letters beneath that, copy reads, "Your guide to the fastest-growing ecommerce marketing channel." In the upper right corner of the image is the Klaviyo flag in sage, and in the lower right corner is an example of an SMS sign-up form popping up on the screen of a mobile phone.

In sage font on a lemon background, copy reads, "WHAT IS SMS MARKETING?" In smaller black letters beneath that, copy reads, "Your guide to the fastest-growing ecommerce marketing channel." In the upper right corner of the image is the Klaviyo flag in sage, and in the lower right corner is an example of an SMS sign-up form popping up on the screen of a mobile phone.

Feb 8, 2024

2024 beginner's guide to SMS marketing

SMS marketing is the practice of sending customers and prospects marketing messages, promotions, coupons announcements, and more via text message.

15min read

On a background that fades from deep red at the bottom to brighter red at the top, image shows the outline of part of a circle with little bright red dots dancing along it on the right and, on the left in white font, reads, "Choose the best CDP for your business with 7 questions"

On a background that fades from deep red at the bottom to brighter red at the top, image shows the outline of part of a circle with little bright red dots dancing along it on the right and, on the left in white font, reads, "Choose the best CDP for your business with 7 questions"

Dec 11, 2023

How to choose the best CDP for your business

Learn 7 key considerations to keep in mind when selecting the best CDP for your business.

15min read

Image shows lemon font on a lavender background that fades into salmon in the lower right corner, where there's a lavender-colored Klaviyo flag. The text reads "Advanced marketing automation: personalization beyond the basics."

Image shows lemon font on a lavender background that fades into salmon in the lower right corner, where there's a lavender-colored Klaviyo flag. The text reads "Advanced marketing automation: personalization beyond the basics."

Oct 31, 2023

Beyond the basics: 7 advanced marketing automation examples

Learn about creative ways to maximize your marketing automation efforts—and keep customers feeling seen and satisfied over time.

17min read